Professor Seokyungdeok Partners with Lakai Korea
for 'Creating a Warm Korea' Campaign

Professor Seokyungdeok from Sungshin Women's University is launching the 'Making a Warm Korea' campaign with the fashion company Lakai Korea to celebrate the end of the year.


According to Professor Seo's Instagram on the 13th, the 'Making a Warm Korea' campaign is a sharing project where Professor Seo collaborates with companies to donate winter essentials to netizens. So far, Professor Seo has donated various winter items such as thermal underwear, kimchi for kimjang, and heat packs to netizens selected through social media (SNS). This time, he has prepared 'Dokdo Sweatshirts' (worth about 10 million won) that provide a warm wearing experience.


Professor Seokyung Deok Sungshin Women's University Instagram

Professor Seokyung Deok Sungshin Women's University Instagram

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To apply, participants need to follow Lakai Korea's Instagram account and leave a story in the comments. Two hundred people will be selected by lottery to receive gifts. In particular, three people who post meaningful stories will be specially selected, and Professor Seo plans to personally deliver the gifts on Christmas, December 25th.


Regarding this, Professor Seo said, "Next year, I am preparing scarves," adding, "I will donate more essential winter items to as many people as possible to contribute, even a little, to making a warm Korea." He also added, "I ask for the interest and applications of many people."


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Meanwhile, Lakai Korea and Professor Seo have produced multilingual videos this year about the Dokdo sea lions and the activities of Jeju haenyeo on Dokdo, respectively, to widely promote Dokdo to the world.


This content was produced with the assistance of AI translation services.

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