Pohang 'Guryongpo Gwamegi and Yeongilman Black Stone Eel' Media Promotion Event for Journalists Held

December 12, Seoul Yeouido Kensington Hotel, Promotion of Guryongpo Gwamegi and Yeongilman Black Stone Eel

Successful Event with Participation of Journalists and Famous Influencers... A Venue to Boost Consumption of Pohang Seafood

On the 12th, Pohang City announced that a briefing session was held at the Kensington Hotel Grand Station in Yeouido, Seoul, to promote Guryongpo Gwamegi, a winter delicacy, nationwide and to highlight the excellence of Yeongilman Black Rock Eel.

On the 12th, Pohang City held a media briefing on winter delicacies Guryongpo Gwamegi and Yeongilman Black Stone Eel at the Kensington Hotel in Yeouido, Seoul. Photo by Pohang City

Under the theme "2024 Pohang's Sea, Capturing the Taste of the Jongga," this event was held to promote Pohang’s delicacies, Guryongpo Gwamegi and Black Rock Eel. It was a great success with the participation of major domestic newspaper journalists and famous influencers.

At the event, culinary expert Park Jeongnam, a master of Jongga cuisine, attracted attention by showcasing various dishes using Gwamegi and rock eel. In particular, the Gwamegi jeon with chopped vegetables and perilla leaves, Gwamegi hoe made by mixing minced Gwamegi with konjac powder and solidifying it, fried rock eel eggplant rolls, and rock eel fish cakes received high praise for expressing a harmonious blend of traditional and modern flavors.

A media promotion event for Pohang Guryongpo Gwamegi and Yeongilman Black Rock Eel was held. Photo by Pohang City

Although the production period of Gwamegi was somewhat delayed due to warmer temperatures in November compared to previous years, shipments have been in full swing since December as temperatures dropped. Yeongilman Black Rock Eel is also being produced in coastal areas centered around the waters off Pohang as the eel’s flesh has become plump.

At the Guryongpo Gwamegi Festival last November, kimbap made with Gwamegi was a hit, and at the Gwamegi and rock eel promotional event held on the 14th at the National Assembly Members’ Office Building, various dishes using Gwamegi and rock eel were showcased. These efforts aim to appeal to younger generations in line with current trends, raising expectations for targeting new consumption trends in the future.

Seo Jaewon, the political affairs special advisor, said, “We were able to promote the diverse flavors of Gwamegi, which is evolving with new trends, and rock eel, which is the best health food.” He added, “We hope this event will serve as an opportunity to widely promote Pohang seafood nationwide and revitalize the sluggish seafood consumption market.”

This content was produced with the assistance of AI translation services.