Shinsegae Myeon Forms Strategic Partnership with Hotel Chain 'Marriott'

Marriott Partners with Over 40 Airlines Worldwide
Offering Various Membership Benefits to Customers, Expected to Drive Sales

Shinsegae Duty Free announced on the 12th that it has strengthened its position in the duty-free market by signing a strategic business agreement with the global hotel chain 'Marriott International.'

The signing ceremony held on the 11th at Shinsegae DF in Jung-gu, Seoul, was attended by key representatives from both companies, including Shinsegae DF CEO Yushin Yeol, Executive Director and Head of Sales Yang Hojin, Marketing Manager Kwak Jongwoo, Marriott International's Korea, Philippines, and Vietnam Regional Director Nam Giduk, and Enterprise Partnership Director Park Seongrak.

Shinsegae Duty Free has signed a strategic partnership with Marriott Bonvoy, becoming the first domestic duty-free shop to do so. Provided by Shinsegae Duty Free.

Shinsegae Duty Free and Marriott Bonvoy plan to operate a program that links the membership benefits of both companies to provide new value to customers. This will enable a differentiated experience connecting shopping and travel, such as membership tier matching and Marriott Bonvoy point accumulation.

Shinsegae Duty Free expects to attract approximately 200 million members of Marriott International's travel program 'Marriott Bonvoy' to Shinsegae Duty Free, resulting in increased sales. Marriott Bonvoy has partnerships with over 40 airlines worldwide, including Asiana Airlines, Singapore Airlines, and Air Canada, as well as with companies like Hertz and Dollar Thrifty in the United States, enabling customer expansion.

Additionally, Marriott operates more than 9,100 hotels in 142 countries worldwide. Since points earned during stays can be used for room upgrades, dining, spa services, and various other benefits, it is expected to contribute to the growth of duty-free sales.

Shinsegae Duty Free has previously formed partnership agreements with Cathay Pacific and China Southern Airlines. These partners have positively influenced sales growth as their average spending per customer is higher compared to general individual tourists.

Kwak Jongwoo, Marketing Manager at Shinsegae DF, stated, “By combining Marriott Bonvoy’s global network with Shinsegae Duty Free’s customized services, we aim to maximize customer satisfaction for both companies, secure individual tourists, and provide a differentiated shopping experience. As a leading company in the duty-free industry, we will continue to strive to discover growth drivers to secure global competitiveness.”

This content was produced with the assistance of AI translation services.