September 9-10 at BEXCO, 'The Future of Digital Transformation through Data Innovation Technology,' the Largest Data-Based Event in Busan

Domestic Experts in Digital Transformation and Data Fields Invited to Share Latest Technology Trends and Successful Digital Transformation Cases

A forum to explore and discuss future industrial development strategies for data innovation aimed at advancing 'Busan as a Global Hub City' will be held.

Busan Data Week 2024 Poster.

Busan Data Week 2024 Poster.

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Busan City will host the 3rd ‘BUSAN DATA WEEK 2024’ over two days on the 9th and 10th at BEXCO.


This event, themed 'The Future of Digital Transformation through Data Innovation Technology,' is the largest data-based event in Busan. It invites leading domestic experts in digital transformation and data fields to share the latest technology trends and explore directions for the regional data industry through successful digital transformation cases and best practices.


On the first day (9th), the opening ceremony will begin with a congratulatory performance titled 'Artificial Intelligence (AI) Drawing Show,' followed by the main event featuring the first keynote speech by Microsoft Director Lee So-young on 'Talent and Organizational Culture Prepared for the AI Transformation (AX) Era.' Subsequently, 12 topics across 4 sessions will be presented over the two days.


The opening ceremony will be held at 1:30 PM on the 9th, including an opening address by the city’s Deputy Mayor, congratulatory remarks by City Council member Sung Chang-yong, and a welcome speech by the Director of Busan Technopark.


▲Session 1: Under the theme ‘Global Trends and Response Strategies for Digital Transformation,’ speakers include ▲Professor Yoon Sang-pil from Korea University ▲Professor Lee Kyung-sang from KAIST ▲Research Professor Kim Sang-yoon from Chung-Ang University.


▲Session 2: ‘Digital Transformation Innovation Across Industries’ features lectures by ▲Director Lim Geun-soo of Cisco Systems Korea ▲Deputy General Manager Lim Kwang-seop of Korea South-East Power ▲Project Manager Joo Dong-guk of Ansys Korea. They will share rapidly evolving digital transformation trends and industry-specific cases, providing directions for Busan companies’ digital transformation.


On the second day (10th), the event will be led by a keynote speech from KAIST Professor Kim Dae-sik on the theme ‘Generative Artificial Intelligence (AI) 2.0: Opportunities and Risks.’


▲Session 3: Under the theme ‘Data-Based Digital Transformation Strategies for a Sustainable Future,’ speakers include ▲CEO Ham Jin-gi of Glassdome Korea ▲Director Ban Ki-seong of the Climate Industry Research Institute ▲Secretary-General Lee Gil-seon of the Korea Industrial Intelligence Association, delivering vivid stories on digital transformation applied beyond industry to environment and future.


▲Session 4: ‘Digital Transformation Cases Utilizing Big Data’ will feature a keynote lecture by ▲Director Woo Byung-soo of sponsor Zoom Korea, and presentations on outstanding cases from the city’s ‘2024 SME Big Data Analysis and Utilization Support Project’ by Busan Information Industry Promotion Agency, a cooperating organization of this event.


Additionally, on the second day, the city’s Big Data Innovation Center will present achievements and results from projects such as the 'Digital Transformation (DX) Camp,' 'Project-Based Talent Development (PBL),' and 'Data Open Lab Utilization Daytory Lab Support.'


The ‘Digital Transformation (DX) Camp’ will explain cases where experts and participants collaborated to launch data utilization services, achievements in establishing industry-academia cooperation education programs in the data industry, progress in project-based talent development, and results from operating university student supporters linked with universities in the data field to discover citizen-experienced policy services.


Side events include a data utilization best practice contest and promotional booths for data companies in the Busan area, both operating throughout the two days.


Thirty-six teams are participating in the data utilization best practice contest, exhibiting and presenting their cases, with evaluations and an awards ceremony held at the end of the event.


The data utilization company promotional booths will showcase products and solutions from digital transformation (DX)-based data utilization companies inside and outside the Busan region.


This event is open to anyone involved in the data industry and digital transformation or interested in data. Although pre-registration is closed, on-site registration is available during the event period.



Lee Jun-seung, Busan City Deputy Mayor, stated, “‘BUSAN DATA WEEK 2024’ will cover various topics related to digital transformation and the data industry,” adding, “This event is expected to contribute to the development of Busan’s data ecosystem based on the latest data analysis and AI technology advancements, laying the foundation for Busan to grow as a global data innovation hub.”


This content was produced with the assistance of AI translation services.

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