Emart Declares 'Price Shock' in December... Up to 50% Off on Steak Lamb Chops and More

Monthly Essential Food and Daily Necessities Offered at Lowest Prices
Available Until the 31st

Emart announced on the 6th that it will carry out the December 'Price Shock Declaration' until the 31st to ease the burden on customers' shopping baskets during the year-end gathering season.

Emart Declares Drastic Price Cuts in December. Photo by Emart

The Price Shock Declaration is Emart's 'price investment project' to provide essential monthly food items and daily necessities at the lowest price level to stabilize shopping basket prices.

This month's Price Shock Declaration planned products focusing on item groups with increased demand during the year-end and winter season. Three core products were selected: steak-use 'Lamb Shoulder Rack', garnish-use 'Paprika 3-pack/bag', and 'Samjin Fish Cake Soup Assortment', which will be sold at ultra-low prices.

First, Australian clean 'Lamb Shoulder Rack 100g (chilled)' for steak will be offered at 3,980 won, 20% cheaper than the regular price. Considering a typical steak portion size of 300g, the promotional price is 11,940 won. Made from lamb under one year old, the meat is tender and fresher due to direct air shipment. Large quantities were secured through prior planning with Australian partners.

For garnish vegetables to accompany steak, 'Farmers Pick Paprika 3-pack/bag' is also prepared at 2,980 won, a 50% discount from the regular price. Emart's paprika buyer discovered new production areas in Yeongam, Jeonnam, in addition to the existing main production areas in Gimje, Jeonbuk, and Jinju, Gyeongnam, securing a total of 300 tons, twice the usual volume.

Expecting increased demand for warm soup dishes, the 'Samjin Fish Cake Soup Assortment (895g)' product will be sold at 6,980 won. By purchasing 100,000 units in bulk, the price was lowered. This is about 43% cheaper compared to similar existing products from the same manufacturer (Samjin Fish Cake).

In addition, 40 selected daily necessities such as 'Dongwon Whole Grill Vienna 300g*2 packs', 'Ottogi Delicious King Dumplings Meat 468g*2 packs', and 'CJ Bibigo Beef Bone Soup 500g' will be offered at shock prices.

Hwang Woon-gi, head of Emart's product division, said, "We selected December Price Shock Declaration products focusing on items with increased year-end demand," adding, "We will continue to strive to offer necessary products at the right time through purchasing competitiveness."

This content was produced with the assistance of AI translation services.