Jinju City Nears Trademark Registration for Jinyangho Park Brand Image

Protecting Brand Value through Securing Intellectual Property Rights

A symbol mark has been created for ‘Jinyangho Park,’ the representative park of Jinju City, Gyeongnam.

Jinyangho Park has been a nostalgic tourist attraction not only for Jinju citizens in the 1980s and 1990s but also for visitors from Gyeongnam and other regions. It is now preparing to make a leap forward as an eco-friendly leisure healing cultural space after more than 50 years.

The city is promoting the ‘Jinyangho Renaissance Project,’ centered on Jinyangho Neighborhood Park, Family Park, and the Jinyangho Lakeside Trail, as a stepping stone to restore Jinyangho’s lost reputation and become the leading tourist destination in the southern region. The project’s results are becoming visibly apparent.

Jinju City Jinyangho Park BI (Brand Image)

Accordingly, Jinju City took the initiative to develop its own trademark to secure the brand rights of Jinyangho Park, strengthen promotion of the park, and prevent brand misuse.

In 2023, the city conducted a project to develop the BI (Brand Identity) for Jinyangho Park, selected a trademark image, and applied for trademark registration in August 2023. The application was officially announced on October 16 of this year. With the completion of the trademark registration and patent office certification for the ‘Jinyangho Park’ brand, Jinju City has begun preparations for full-scale utilization.

The symbol mark symbolically represents the view from the Jinyangho Observatory and the sunset over Jinyangho. The colors of the symbol mark depict the four seasons of Jinyangho in various hues.

The newly registered trademark will be used as the representative image of Jinyangho Park on logos, merchandise production, promotional leaflets, and guide signs. It will be applied to a total of nine product categories, including stationery, clothing, toys, bags, and mats as souvenirs. Additionally, service categories such as zoo operations, performance events, and park management have also been registered.

A city official stated, “By proactively securing industrial property rights through trademark registration and certification for the Jinyangho Park brand, we plan to implement more active promotional policies, including expanding tourism infrastructure through the development of related products and services.” He added, “We will do our best to ensure that Jinyangho Park, which now has its first symbol mark, becomes a representative park in Korea used by many tourists and is reborn as a premium brand.”

This content was produced with the assistance of AI translation services.