Samjin Eomuk Releases Limited Edition Goods for Christmas Season

Women's Clothing Mall 'Hotping' Collaborates on 'Sleep Pajama Set' and 'Pattern Socks'

Targeting Passionate Campers... Launch of Skewer Fish Cake Exclusive 'Eomukpot Kettle'

Samjin Eomuk, a leading domestic fish cake brand (CEO Park Yong-jun), has released three limited-edition lifestyle item goods to add warmth during the cold winter season ahead of Christmas.

Fish Cake Pot Kettle.

The ‘ONLY ONE goods,’ released once a year in limited quantities, stimulate consumers' desire to collect, attracting much attention and interest with each release.

Every year, the food industry launches various products and goods in limited editions during the Christmas season to provide consumers with special experiences. Recently, collaborations across industries have offered familiarity along with new value.

Reflecting these industry trends, Samjin Eomuk has released practical and stylish lifestyle items as Christmas special edition goods: a ‘sleepwear pajama set,’ ‘patterned socks,’ and a dedicated ‘Eomuk Pot Kettle’ for skewer fish cake, targeting passionate winter campers.

Samjin Eomuk’s Christmas season goods, the ‘sleepwear pajama set’ and ‘patterned socks,’ were co-produced with HOTPING, one of the top domestic women’s clothing shopping malls, featuring harmless yet stylish designs. HOTPING is a women’s fashion brand operated by SSLKH, popular among women in their teens to thirties, and has recently expanded beyond Korea to Japan, Taiwan, and other markets, continuing to grow as a global fashion brand.

Samjin Fish Cake Christmas Limited Edition Goods Pajamas, Socks.

Through this collaboration with HOTPING, Samjin Eomuk aims to combine the competitiveness of two representative Busan brands to offer customers new and unique value.

The Samjin Eomuk×HOTPING collaboration goods ‘sleepwear pajama set’ capture the warm image of ‘eomuk’ (fish cake), which is especially thought of during winter, using a cozy beige as the main color. The pajama top pocket features illustrations of various shapes of skewer fish cakes, designed to look like fish cakes are stuck in a bowl, adding a fun touch. The pajama set is made from 100% polyester, which is soft to the touch, durable, and enhances warmth retention, allowing for comfortable wear over a long time. Sizes are divided into size 1 and size 2, each available for women and men, making it suitable for all ages and genders.

For the ‘patterned socks,’ illustrations of various fish cakes and ingredients found in fish cake soup, such as twisted fish cake, stick fish cake, dango fish cake, mushrooms, and rice cakes, are created and inserted as small point patterns on the front of the socks, maximizing a cute and lovely image. Yellow is used as a point color, making the design more lively, and when paired with the ‘sleepwear pajama set,’ the tone and manner harmonize beautifully.

The Samjin Eomuk×HOTPING collaboration goods are currently available for purchase through the official Samjin Eomuk online mall. To celebrate the release, the online mall is offering a 20% discount event on the ‘sleepwear pajama’ and ‘socks’ set.

These goods can also be purchased at some direct stores such as Samjin Eomuk Yeongdo Main Store, Busan Station Ramada Store, Incheon Store, and Goyang Store. At these direct stores, customers who purchase over 10,000 KRW can buy the ‘sleepwear pajama’ and ‘socks’ set at about 35% off (40,000 KRW), and the ‘socks’ alone at 33% off (3,000 KRW). Both online and offline events are limited in quantity and will end early once stocks are depleted.

The Samjin Eomuk exclusive release goods, the ‘Eomuk Pot Kettle,’ were launched targeting passionate campers who go camping even in the cold winter season. It is a cooking utensil that allows easy enjoyment of skewer fish cake soup outdoors. With a height of 170mm and deep depth, the skewer fish cakes are fully submerged in the broth, allowing the broth to evenly soak into the fish cakes for a more harmonious taste experience. The overall design is simple yet practical, featuring internal measurement markings for easy capacity checking, and the kettle shape makes it convenient for sipping the broth. Additionally, it is made of STS 304 material, which is antibacterial and corrosion-resistant, enhancing safety.

The ‘Eomuk Pot Kettle’ is available for purchase at the official Samjin Eomuk online mall, and a special set including this kettle and Samjin Eomuk’s popular skewer fish cake product ‘NEW Skewer Square’ is offered at a 15% discounted price.

Additionally, three goods released by Samjin Eomuk last year (‘Fish Cake Soup Dedicated Small Plate,’ ‘Fish Cake Tea Bag Tumbler,’ and ‘Fish Cake Shaped Scrubber’) were recognized for excellence by winning the ‘2024 Good Design Korea’ award in the package design category. These three goods are also available at the Samjin Eomuk online mall and direct stores (Yeongdo Main Store, Goyang Store, Incheon Store).

Park Yong-jun, CEO of Samjin Eomuk, said, “We planned special edition goods to make the cold winter warmer during the Christmas season. We will continue to offer customers new experiences of higher value through collaborations with various brands and the release of unique goods.”

Samjin Eomuk was selected as the number one brand in the processed seafood category for four consecutive years in the 26th Korea Brand Power Index (K-BPI). It also received the ‘Minister of SMEs and Startups Award’ at the ‘2024 Korea 100-Year Enterprise’ hosted by the Ministry of SMEs and Startups, recognizing its long tradition and history.

This content was produced with the assistance of AI translation services.