Hyundai Motor Group Sweeps 8 Awards Including 'Bamnaksi' at Korea Advertising Awards

Hyundai Motor Group announced on the 2nd that it won a total of eight awards at the '2024 Korea Advertising Awards' organized by the Korea Federation of Advertising Associations.

The short film "Night Fishing," co-produced by Hyundai Motor Company, the advertising agency Innocean, and actor Son Seok-gu, won the Grand Prize in the Film Craft and PR categories, as well as the Gold Prize in the Branded Contents & Entertainment category at this awards ceremony, receiving acclaim as a successful example of boundary-crossing collaboration.

"Night Fishing," which achieved a triple crown this time, is a short film set against the backdrop of an electric vehicle charging station, featuring a mysterious incident and a plot twist. It won the 'Best Editing' award in the International Short Competition selected by the jury at the 28th Fantasia International Film Festival last July, and was also screened at 'Chef Dance,' a representative program of the Sundance Film Festival in the U.S. last January, garnering significant attention at prestigious international film festivals.

Jisungwon, Executive Vice President and Head of Hyundai Motor Brand Marketing Division, said, "Hyundai Motor Company is continuously making various attempts to evolve communication methods with customers in line with the changing media environment and content consumption trends. We will continue to offer new choices to customers through innovative content marketing such as films and OTT."

Kim Jeong-ah, Vice President (CCO) of Innocean, said, "To deliver the innovative values pursued by Ioniq, we needed bolder ideas, and through Night Fishing, we were able to create great synergy with Hyundai Motor Company. It took three full years from the inception of the idea to the actual film production, and I am delighted that the work has achieved such excellent results."

Poster of Hyundai Motor Company's short film Night Fishing, which won three awards at the '2024 Korea Advertising Awards.' Photo by Hyundai Motor Company

At this Korea Advertising Awards, Hyundai Motor Group won a total of eight awards, including the three awards won by Night Fishing. Hyundai Motor’s Casper Electric launch advertisement, created based on the concept of 'characterizing the vehicle,' won the Gold Prize in the TV video category. Additionally, Hyundai Motor’s 'Hyundai 2024 Dogbility,' which introduced a new means of transportation for pets in celebration of April Fool’s Day, won the Bronze Prize in the Social Communication category.

The campaign video "Saryuk, Sachil," which depicts the story of a hydrogen electric bus supporting the comfortable rest of on-site firefighters, won the Silver Prize in the Online Video category. Furthermore, the campaign video "10M March," which helps rehabilitate injured soldiers through the walking rehabilitation robot ‘X-ble Medical Exoskeleton (X-ble MEX),’ won the Silver Prize in the PR category. Genesis’s 'GV70 Facelift Launch Film' was recognized for its originality and high immersion, featuring an intriguing cinematic story with a twist, and received the Special Award for Overseas Advertising.

This content was produced with the assistance of AI translation services.