Mutandard Surpasses 10 Million Store Visitors This Year... "Over 70% Are Aged 20-30"

Over 10 Million Visitors Accumulated by November This Year
2030 Generation Accounts for 73% of Customers
Hongdae Branch Records Highest Visitors... 1.2 Million Visits
Starfield Suwon Branch Also Hits 1 Million Visitors in 7 Months

Musinsa's fashion private brand (PB) 'Musinsa Standard' announced on the 2nd that its offline stores surpassed 10 million annual visitors this year. Among customers who purchased products at offline stores, more than 7 out of 10 were in their 20s and 30s.

According to the cumulative visitor count from January to November 26 this year at Musinsa Standard's offline stores, the total number of visitors reached 10.28 million. This figure includes all visitors up to the opening of the 17th store at Hyundai Department Store U-Plex Sinchon on the 1st of last month.

Musinsa Standard's offline store surpasses 10 million annual visitors in 2024. Provided by Musinsa

Looking at the distribution by store, the first store, Hongdae branch, recorded about 1.2 million visitors this year alone, setting the highest visitor record among all offline stores. Starfield Suwon, which opened in April, attracted over 1 million visitors in just 7 months, making it the shop-in-shop store with the most customers within the shopping mall. In addition, the Gangnam, Dongseongro, Seongsu, and Time Villas Suwon branches also surpassed 900,000 cumulative visitors.

Analysis of customers who purchased products linked with the mobile app at offline stores by age group showed that those in their 20s accounted for the largest share at 43%. Following them, customers in their 30s made up about 30.3%. This means that the 20s and 30s age group accounted for more than 73%. Additionally, women accounted for 45% of all visiting customers.

The customer distribution also varied depending on the store location and entry method. For example, the Hongdae branch had the highest proportion of customers in their 20s at 57%, followed by Hyundai Department Store U-Plex Sinchon (53.24%) and Seongsu branch (50.43%).

Galleria Department Store Gwanggyo and Lotte Premium Outlet Giheung, located in areas with many family customers raising children, showed a higher proportion of customers in their 30s at over 30%, exceeding those in their 20s. The proportion of female customers at shop-in-shop stores located inside department stores and complex shopping malls was 49%, 8 percentage points higher than that of general road shop stores.

A Musinsa Standard official said, "This year, we doubled the number of offline stores centered on shop-in-shop compared to last year, growing into a brand that attracts customers in their 20s and 30s with over 10 million annual visitors." He added, "As the brand lineup expands beyond fashion to beauty and home, we will continuously enhance customer satisfaction through competitively strong products."

This content was produced with the assistance of AI translation services.