Tourism Organization Targets Japanese Tourists' Return Visits with 'Local Culture and Flavors'

Production and Broadcast of Cooking Program Utilizing Local Specialty Products

The Korea Tourism Organization is launching a promotional campaign targeting Japanese tourists with a high revisit rate, under the theme of "Autumn Local Cultural Experiences Only Enjoyable in Korea."

Still cut of Mocomichi Hayami's 'Travel Kitchen' from Japan's Asahi Broadcasting. ?ABC-TV

On the 18th, the organization announced that it will introduce Korea's regional specialties and Korean cuisine through Asahi Broadcasting TV (ABCTV)'s program "Mocomichi Hayami's Travel Kitchen."

Popular Japanese actor Mocomichi Hayami visits Korea, showcasing a "mukbang" in Gwangju's Tteokgalbi Street and a "cookbang" featuring kimchi-making with Haenam cabbage from Jeollanam-do, highlighting the diverse charms of the southern region. This program will air three times from the 17th of this month until the 25th of next month. It is also scheduled to be broadcast on OTT platforms in the future.

The Korea Tourism Organization's promotion targeting Japanese tourists comes as the number of Japanese visitors to Korea has recently increased. In September this year, the number of Japanese tourists visiting Korea reached 123.7% compared to the same month in 2019, marking the highest monthly recovery rate since the pandemic.

Still cut of Mocomichi Hayami's 'Travel Kitchen' on Japan's Asahi TV. ⓒABC-TV

Japanese tourists tend to have a higher revisit rate compared to tourists from other countries. As of last year, 47.8% of Japanese tourists visiting Korea had visited four or more times. Based on this, the organization explained that since those who have already explored shopping, gourmet food, and major tourist attractions next seek unique experiences that can only be enjoyed during specific seasons and in certain regions of Korea, they planned this promotional program accordingly.

Park Seong-ung, head of the Japan team at the Korea Tourism Organization, said, "We will strive even harder to attract not only new inbound tourists but also repeat foreign visitors through experiences such as kimchi-making and regional foods that can only be enjoyed in Korea."

This content was produced with the assistance of AI translation services.