730 Cans Consumed Per Person... Chilsung Cider Surpasses 37.5 Billion Cans in Cumulative Sales

Released in 1950... 74 Years of Sales
Products Lined Up... Equivalent to 127 Trips Around the Earth

Lotte Chilsung Beverage announced on the 14th that Chilsung Cider, launched in 1950, has surpassed a cumulative sales volume of 37.5 billion cans (converted to 250ml cans) over 74 years as of last month.

This means 16 cans were sold every second, and if the products, each 13.5 cm tall, were lined up, they would circle the Earth (approximately 40,000 km) 127 times. This equates to about 730 cans consumed per person in Korea.

Chilsung Cider package design renewal product. Provided by Lotte Chilsung Beverage

The name "Chilsung" in Chilsung Cider was inspired by the fact that the seven founders all had different surnames. Originally, the name was intended to mean seven surnames (七姓), but to symbolize the company's eternal prosperity, the product name incorporated "Chilsung" (七星), meaning seven stars.

Chilsung Cider was first introduced in 1950 with a design emphasizing seven stars, and until 2020, it underwent six package design changes, conveying a clear and clean image. Recently, the company unveiled the seventh package design in 24 years, featuring a significantly enlarged star, the unique symbol of Chilsung, placed at the center of the product. The company explained that this expresses Chilsung Cider’s desire to shine more joyfully in everyday life, as bright as the bigger star, thanks to the consumers’ shining interest.

A Lotte Chilsung Beverage official stated, "While maintaining Chilsung Cider’s unique identity for over 70 years, we are diversifying the product line to keep up with changing trends. We hope that Chilsung Cider, which has shared the joys and sorrows of Korea through the times, will continue to be a beloved representative carbonated beverage brand for people of all ages."

This content was produced with the assistance of AI translation services.