Anseong-si SNS Wins 'Korea Communication Awards' for 3 Consecutive Years

Social Media Award in the Basic Local Government Category

Anseong City in Gyeonggi Province announced on the 13th that it won the 'Social Media Grand Prize in the Basic Local Government Category' at the '17th Korea Communication Awards' hosted by the Korea Internet Communication Association.

Kim Bora (center), Mayor of Anseong City, is holding the award plaque with employees after receiving the Social Media Grand Prize in the Basic Local Government category at the "Korea Communication Awards." Photo by Anseong City

The 'Korea Communication Awards' is an event that evaluates and awards the digital communication effectiveness of companies and institutions based on communication index, content competitiveness index, and more. The city explained that with this award, it has won in this category for three consecutive years.

The city added that it received high evaluations in brand policy promotion and content competitiveness index due to timely operational strategies tailored to the characteristics of six SNS channels including Instagram and YouTube, as well as the accuracy and promptness of municipal promotion.

Anseong City's SNS channels quickly deliver various information ranging from business applications and events to emergency alerts such as accidents and disasters. In this process, all information is composed of verified data reviewed by the relevant departments.

The city is especially recognized for actively utilizing its mascot character 'Baudeogi' as a meme in promotional content production to increase familiarity, while also enhancing satisfaction through differentiated video content production such as the 'Newbie Cutter Series.'

Through this, the city's SNS channels have achieved subscriber growth of over 15% annually for the past three years, and following the achievement of 10,000 Instagram subscribers earlier this year, the YouTube channel also succeeded in reaching 10,000 subscribers in October.

Mayor Kim Bora said, "This award is thanks to the citizens who take an interest in municipal news and SNS," adding, "We will continue to strive to make SNS and Anseong City more beloved."

This content was produced with the assistance of AI translation services.