Yujin Sonic Acquires Furniture and Home Appliance Installation Logistics Company Alliance

Promoting Heavy Equipment Installation and Delivery Business as a New Growth Engine

Yujin Sonic, a logistics subsidiary of Yujin Group, has acquired Alliance, a company specializing in installation logistics for furniture and home appliances.

On the 12th, Yujin Sonic announced that it would acquire 100% of Alliance's shares. The intention is to strengthen the installation and delivery business of heavy items such as furniture and home appliances, in addition to its existing last-mile delivery capabilities (the final stage of delivering products to consumers).

Yujin Sonic stated, "In addition to delivering various ambient and fresh products to existing online and offline customers, we plan to make the installation and delivery sector of heavy items such as furniture and home appliances, which is expected to grow significantly in the future, our next-generation core growth engine."

Founded in 2020, Alliance provides step-by-step services including consumer orders, inventory management, and customer-facing installation delivery to multiple clients from seven bases nationwide.

The domestic installation delivery market is considered difficult to establish a direct management system due to challenges in securing specialized personnel and organizing teams. Furniture manufacturers and e-commerce companies also face difficulties in securing specialized personnel and infrastructure, leading to the decision to pioneer the market with Yujin Sonic's direct delivery and direct management capabilities.

Oh Young-seok, CEO of Yujin Sonic, said, "We will spare no support to quickly internalize Alliance's competitiveness and firmly establish ourselves in the furniture and home appliance installation logistics market, alongside the steadily growing existing ambient and cold last-mile delivery business."

This content was produced with the assistance of AI translation services.