Korea Veterans Health Service Releases Music Video via SNS
The Korea Veterans Health Service (KVHS) released a music video it produced on November 4th through its official YouTube channel and other social media platforms.
KVHS is a public institution that provides integrated medical welfare services?including medical treatment, rehabilitation, nursing care, elderly care, rest, housing, and home care?for national veterans and their families who have contributed to the protection and development of the Republic of Korea, as well as uniformed personnel and the general public to support their healthy lives.
In this promotional video created in the form of a music video, singer Sugyeong participated to emotionally convey the meaning of KVHS’s brand slogan, "Ijji ango, itda" (Never Forget, Connect), enhancing audience engagement. Through lyrics and visuals featuring the slogan, the video naturally introduces the organization not only to middle-aged and older adults but also to younger generations, maintaining ongoing interest.
The slogan "Ijji ango, itda" expresses deep gratitude to national veterans and their families who sacrificed for the country, and succinctly represents KVHS’s commitment to continuing the noble spirit of veterans through medical welfare services.
The video also showcases medical staff doing their best for patients across various departments of veterans hospitals, such as rehabilitation centers, radiology, and prosthetics centers, as well as care workers and social workers at veterans nursing homes who actively support elderly patients to participate in treatment by enjoying diverse welfare programs.
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Viewers shared comments such as, “It was good to learn about the work of the Korea Veterans Health Service,” and “I want to continue supporting organizations that carry out such beneficial activities for society.”
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