AI-Driven Korean Edutech Accelerates Japan Market Entry... KOTRA Supports Local Expansion

'Tokyo Edutech Roadshow' in Japan for Two Days from the 4th
Held in Conjunction with Japan's Largest Event 'eLearning Award Forum'

The Ministry of Trade, Industry and Energy and KOTRA announced on the 5th that they held the '2024 Edutech Roadshow' for two days starting from the 4th at the Solacity Conference Center in Tokyo, Japan. Seventeen leading Korean edutech companies participated in this event to explore expanding their entry into the Japanese market.

This event was held in conjunction with Japan's largest edutech event, the 'eLearning Award Forum 2024.' The program consisted of one-on-one export consultations and seminars on edutech patent protection and market entry strategies.

At the 'AES (Asia Edtech Summit) Global Awards' ceremony held during the forum, a total of four Korean companies swept the awards, recognizing the excellence of their products. Mediapia Tech's "Cloud-based SaaS Learning Operation Management Platform Virtual Campus" won the highest honor, the Platinum Award; Arasoft's "ePUB3.0-based eBook Package Software" received the Gold Award; and iPortfolio's "Digital English Reading Service" was awarded the Silver Award.

A seminar on Japanese Edutech patent cases was held at the '2024 Edutech Roadshow' hosted by the Ministry of Trade, Industry and Energy and KOTRA in Tokyo, Japan, on the 4th and 5th. Provided by KOTRA

Japanese market research firm Yano Research Institute estimated the size of the Japanese eLearning market this year at 369.3 billion yen (approximately 3.34 trillion KRW). The B2B market is expected to grow by 6% compared to the previous year, reaching 114 billion yen (about 1 trillion KRW). This is due to increased demand for corporate digital transformation and reskilling education.

At the seminar, Noh Won-seok, Vice President of Japan Net Learning Holdings, said, "With the expanding demand for AI-based content, the Japanese B2C and B2B edutech markets will continue to grow," adding, "This KOTRA-hosted Edutech Roadshow will be a great opportunity for Korean edutech companies to enter the Asian market."

Kim Sam-sik, Head of KOTRA's Japan Regional Headquarters, stated, "Japan recognizes Korea as a leading edutech powerhouse in Asia," and added, "We will continue to support Korean edutech companies in various ways so that they can actively operate in the Japanese market."

This content was produced with the assistance of AI translation services.