Obigo Signs Partnership with HL Mando to Develop Revenue-Generating SDV Service Platform

Smart car software (SW) specialist Obigo announced on the 29th that it has signed a Memorandum of Understanding (MOU) with HL Mando to build a revenue-generating software-defined vehicle (SDV) service platform.

The two companies plan to establish a strategic SDV service cooperation system to target the future automotive market and jointly promote commercialization. Revenue-generating SDV services are expected to create new income by first securing the market through the sale of basic product hardware (HW) and service SW packages, then providing additional Feature on Demand (FoD) service products.

Under this agreement, HL Mando will provide chassis (steering, braking, suspension, etc.) systems and data necessary for SDV service development, along with related content. They will commercialize an integrated chassis HMI (Human Machine Interface) solution and strengthen FoD-type SW product capabilities. HL Mando is also expected to lead the discovery and cooperation of new domestic and overseas business opportunities.

Obigo will be responsible for developing vehicle-optimized APIs (Application Programming Interfaces) for HL Mando and building the SDV service platform technology. Based on its experience supplying customized SW solutions to domestic and international automakers, Obigo plans to advance SDV content development, quality enhancement, and performance optimization. Through this, they aim to discover SDV business models applicable to the global market and create new added value.

Bae Hong-yong, Vice President and Chief Technology Officer (CTO) of HL Mando, said, “We are developing an SDV service platform utilizing HL Mando’s world-class chassis technology capabilities,” adding, “Through close cooperation with Obigo, we will create new customer value and build a competitive SDV business.”

Hwang Do-yeon, CEO of Obigo, stated, “When HL Mando’s core system data connects with Obigo’s SW technology, it can create market superiority for the SDV service platform and new global sales opportunities,” and added, “We will expand our business area from the existing infotainment sector to the SDV service platform through close cooperation with HL Mando.”

This content was produced with the assistance of AI translation services.