Home&Shopping Leads the Way in Discovering Outstanding SMEs

‘Excellent Product Recommendation Committee’ TV Home Shopping Broadcast Entry Support Project

Home&Shopping announced on the 28th that it will jointly promote the ‘Excellent Product Recommendation Committee’ TV home shopping broadcast entry support project with the Korea Federation of SMEs. This support project aims to discover small and medium-sized enterprises (SMEs) and small business owners who produce high-quality products but face difficulties in developing sales channels, and support the development of sales networks through sales and promotion using TV home shopping.

Companies selected as excellent products through a prescribed selection process for applicants will conduct a 50-minute live broadcast sale on Home&Shopping once. This provides an opportunity to promote and sell products to consumers nationwide. In addition, after one live broadcast, products with excellent efficiency will be converted to general products, giving them the opportunity for continuous broadcasting.

Companies wishing to participate can apply through the Korea Federation of SMEs website by the 11th of next month. For products that pass the document screening such as broadcast suitability, consultations with Home&Shopping’s professional merchandise planners (MDs) will be conducted, and after review by the Korea Federation of SMEs’ ‘Excellent Product Recommendation Committee’ in December, the final selected products will be introduced in the first half of next year.

A Home&Shopping official said, “This year, small and medium-sized enterprises and small business owners are facing a more difficult market environment than ever before,” and added, “We hope many SMEs and small business owners who produce excellent products but struggle to establish sales strategies will apply.”

This content was produced with the assistance of AI translation services.