Shinsegae Gangnam Store, Industry's First Official 'Snoopy' Store

A Relaxation Space Like a 2D Comic
Bakery Cafe, Gangnam Branch Exclusive Goods Available

Shinsegae Department Store announced on the 28th that it has opened the official global character 'Snoopy' store, 'Snoopy Place,' at its Gangnam branch. This is the first time a regular Snoopy store, rather than a popup, has been established in a domestic retail facility.

The official 'Snoopy' store opened at Shinsegae Department Store Gangnam branch.
[Photo by Shinsegae Department Store]

Snoopy Place is located on the 10th floor of the Gangnam branch, covering an area of 132㎡ (approximately 40 pyeong). It consists of a bakery cafe selling beverages, cakes, and cookies, and a goods store selling Peanuts comic character merchandise. Customers can find exclusive products unique to the Gangnam branch, and a photo booth where visitors can take instant pictures with Snoopy comic frames has also been installed. To celebrate the opening, customers who purchase over 30,000 KRW at Snoopy Place until the 24th of next month will receive a Snoopy photo booth voucher.

Snoopy is a beagle dog character that appeared in the four-panel American newspaper comic 'Peanuts' in 1950. The Peanuts comic was serialized for 50 years until the creator Charles Schulz passed away in 2000, and it is still loved worldwide for its simple and cute drawing style and messages that provide comfort and laughter. Shinsegae Department Store conducted Snoopy popup stores at the Gangnam, Main, and Daejeon branches from December last year until this month, and found that customers in their 10s to 30s (40%), as well as those in their 40s (31%), and customers aged 50 and above who have memories of Snoopy or want to gift character merchandise to their children or nephews/nieces (29%) visited the stores.

Jung Hoon-cheol, Head of MD (Merchandise Planning) Strategy at Shinsegae Department Store, said, "We have opened the first official Snoopy store in the metropolitan area and the first in the retail industry that is loved by people of all ages and genders." He added, "Like Snoopy, which offers comfort and humor that transcends generations, this will be a space full of relaxing rest and new enjoyment."

This content was produced with the assistance of AI translation services.