"Mutandard Four-Sided Thermal Underwear for 100 Won"... Musinsa Standard's 'Hitandard' Event

When Purchasing 1 Item Regardless of Price, Hit Standard for 100 Won

Musinsa's private brand (PB), Musinsa Standard, announced on the 25th that it will hold a special event for its seasonal item, the heat-generating innerwear 'Heat Standard,' ahead of the full winter season.

The event, which started on the 24th, allows any Musinsa member to add one Musinsa Standard brand product to their shopping cart and purchase one Heat Standard item for only 100 KRW.

2024 Second Half 'Hit Standard 100 Won' Event by Musinsa Standard.
[Image provided by Musinsa]

The required purchase items include Musinsa Standard's Men, Women, Kids, Beauty, and Home lines, with no price restrictions. Each member ID can participate only once through the Musinsa app.

The Heat Standard items eligible for the event are two types from the Men’s, Women’s, and Kids’ lines: ▲Crew Neck T-shirt (regular price 11,900?13,900 KRW) and ▲Tights (regular price 11,900?13,900 KRW). Colors available include Black, Dark Gray, Light Gray, Light Beige, and White. The 100 KRW purchase event will end once the Heat Standard stock is depleted.

Musinsa Standard is also holding a separate Heat Standard purchase event at offline stores. At major offline stores nationwide, including Seoul, Gyeonggi, Daegu, and Busan, customers can purchase up to five Heat Standard items per person for 4,900 KRW each until November 3. Customers who participated in the 100 KRW online event in advance can also participate in this offline event.

Heat Standard uses Aeroheat fabric from Hyosung, a functional fiber specialist company, characterized by warmth retention and comfort when worn. It also contains special mineral components that convert light energy into heat energy, providing an average body temperature increase of 2.9°C and up to 5°C. Since its first launch in 2020, cumulative sales have reached approximately 1.84 million units by the end of last year.

A Musinsa Standard representative said, "The Heat Standard 100 KRW event offers equal experience opportunities to all members without minimum order conditions and has become a representative year-end event to wrap up the year." They added, "In addition to heat-generating innerwear, we will expand the Heat Standard line to general products such as slacks and denim, establishing it as a leading functional fashion brand for winter."

This content was produced with the assistance of AI translation services.