NVT Partners with Zepeto for Global Service... "Launch of Offerwall in 4 Overseas Countries"

KOSDAQ-listed company NBT announced on the 24th that it is collaborating with NAVER Z to establish and operate the Adison offerwall service on the Zepeto platform not only in South Korea but also in the United States, Taiwan, Indonesia, and Thailand. This partnership marks NBT's full-scale overseas expansion following last year's global entry with NAVER Webtoon.

The offerwall service is linked to the ‘Free Gems·Coins’ menu on the Zepeto home screen, allowing users to earn the virtual currency ‘ZEM’ by completing missions, which can then be used to purchase items. Based on its successful operation of the offerwall in Zepeto’s domestic service, NBT plans to build an efficient point distribution system tailored to the user characteristics and consumption patterns of each country.

Launched as a metaverse platform in 2018, Zepeto secured 100 million users worldwide within six months of its release and has recently surpassed 500 million cumulative registered users across 150 countries. The average MAU (monthly active users) remains above 15 million, with overseas users accounting for 95% of the total.

An NBT representative stated, “As the leader in the domestic offerwall market, this global expansion will serve as an important growth momentum for NBT in the mid to long term. Since entering the global market last year, our overseas division has recorded an average quarterly growth of 40%, and based on this Zepeto partnership, we aim to achieve 100% revenue growth next year compared to this year.”

Adison, the offerwall network independently developed and launched by NBT in 2018, continues to set annual record sales and maintains the number one market share in South Korea. NBT is continuously expanding its overseas presence in North America and Southeast Asia while focusing on planning new offerwall products and enhancing service sophistication.

This content was produced with the assistance of AI translation services.