Table Tennis Fairy Shin Yu-bin Enjoys Grilled Refrigerated Ham... Dongwon F&B 'Grilly'

Integrated Brand for Refrigerated Ham Products
Leading Trends with Smoky Flavor and Juiciness Enhanced Products

Grilly Direct Fire Frankfurter
[Photo by Dongwon F&B]

Dongwon F&B is strengthening its premium refrigerated ham market by featuring table tennis player Shin Yu-bin.

Recently, Dongwon F&B selected Shin Yu-bin as the TV commercial model for its premium direct-fire refrigerated ham brand, 'Grilly.' The company stated that Shin Yu-bin's passionate image aligns with the brand concept Grilly pursues, which led to her selection as the advertising model.

Grilly is a brand launched by Dongwon F&B in 2022 to integrate its direct-fire refrigerated ham product line. It offers a variety of products enjoyed in everyday life, including square ham, frankfurters, chicken breast, bacon, and chicken skewers. In particular, the products are grilled twice in a direct-fire oven to add a smoky flavor and juiciness, leading the trend in the refrigerated ham market.

Greely Exclusive Model, Table Tennis National Team Player Shin Yu-bin
[Photo by Dongwon F&B]

Representative products include 'Grilly Direct-Fire Frankfurter,' 'Grilly Direct-Fire Chicken Breast,' 'Grilly Direct-Fire Deli Ham,' and 'Grilly Direct-Fire Bacon.' The Grilly Direct-Fire Frankfurter is made from 100% pork, grilled in a direct-fire oven to enhance the rich smoky flavor, juiciness, and a springy texture. The Grilly Golden Chicken Breast is aged at low temperature for 12 hours, making it moist rather than dry, and full of direct-fire flavor. One pack contains 23g of protein, equivalent to about four eggs.

Previously, in 2016, Dongwon F&B was the first in the industry to introduce oven and grill equipment to create the category of direct-fire grilled meat, replicating the taste of meat grilled over fire. The company explained that it aims to expand Grilly’s product line and actively conduct online and offline marketing to establish it as a hit brand with annual sales of 100 billion KRW by 2025.

This content was produced with the assistance of AI translation services.