Cumulative Transaction Amount: 100 Billion KRW on June 17, 200 Billion KRW on August 20, 300 Billion KRW on October 15
Users: 331 in January → 3,161 in October

The cumulative transaction amount of the online wholesale market for agricultural and marine products, officially launched at the end of November last year, recently surpassed 300 billion KRW this year.


The Ministry of Agriculture, Food and Rural Affairs announced on the 21st that the transaction amount of the online wholesale market for agricultural and marine products exceeded 300 billion KRW on the 15th of this month.


Agricultural and Marine Products Online Wholesale Market Transaction Amount Reaches 300 Billion Won... "Over 30% Growth Every Month" View original image

The transaction amount in the online wholesale market reached 100 billion KRW on June 17 and 200 billion KRW on August 20, growing at an average monthly rate of over 30%. The number of users also increased from 331 (107 sellers and 224 buyers) in January to 3,161 (911 sellers and 2,250 buyers) in October this year.


On the 21st, Park Beom-su, Vice Minister of the Ministry of Agriculture, Food and Rural Affairs, visited Ehwawon, an agricultural corporation located in Icheon, Gyeonggi Province, which is purchasing products through the online wholesale market, to hear on-site opinions on revitalizing the online wholesale market and to encourage distribution stakeholders.


Ehwawon is a wholesale company mainly dealing with fruits such as apples, tangerines, and melons, supplying products to Costco, E-Mart, and others. It has participated as a buyer in the online wholesale market since March this year and has conducted transactions worth approximately 13 billion KRW as of the 15th.


Cho Cheol-hee, CEO of Ehwawon, said, "In the past, Ehwawon mainly purchased fruits at the Garak Market in Seoul, but now we can compare various production areas nationwide through the online wholesale market and purchase desired products at more reasonable prices." He requested, "Please promote various incentive policies so that more sellers and buyers can participate in the online wholesale market."


In response, Vice Minister Park said, "The government plans to enable more sellers and buyers to buy and sell products at reasonable prices without time and space constraints through the online wholesale market, linking this to the expansion of benefits for farmers and consumers." He promised generous support, stating, "The budget for revitalizing the online wholesale market has been expanded from 62.4 billion KRW in 2024 to 74.9 billion KRW in 2025, including increased financial support for buyers, direct delivery logistics cost support for sellers, and joint logistics support for small business owners."


Additionally, Vice Minister Park emphasized, "We will promote the enactment of the 'Act on the Promotion of Online Wholesale Transactions of Agricultural and Marine Products' within this year to establish a stable trading foundation for participants in the online wholesale market."


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Meanwhile, the Ministry of Agriculture, Food and Rural Affairs had set a transaction target of 500 billion KRW for the online wholesale market this year.


This content was produced with the assistance of AI translation services.

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