Hive's stock price is on the rise. Expectations for momentum continuing into next year, including BTS's full-group activities and the growth of rookie groups, appear to be influencing the stock price.


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As of 9:36 AM on the 21st, Hive is trading at 192,900 KRW, up 2.17% from the previous day.


Kim Min-young, a researcher at Meritz Securities, stated, "We expect the resumption of BTS's full-group activities next year and the rapid growth of rookie groups such as BONEKD, TOURS, and EYELET. Strong momentum is also anticipated with the launch of Weverse Membership Plus and the entry of Weverse DM."


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Kim also analyzed, "Despite partially excluding NewJeans-related sales due to the ongoing Adore Noise issue, it is expected to be offset by continuous growth in platform monetization, as well as sales from low-experience artists and music tracks."


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