LG Electronics Addresses Global Community Issues with '2024 LG Ambassador Challenge'

Completed a total of 10 projects from February to October
Participation from 4 countries: Bangladesh, Kenya, Philippines, and Peru

LG Electronics announced on the 21st that it has successfully concluded the '2024 LG Ambassador Challenge,' which was held over approximately eight months from February to October this year.

The 'LG Ambassador Challenge' is a social contribution activity that improves social issues in local communities based on ideas proposed by local residents. It has been continuously carried out since 2017, marking its 8th year this year.

So far, the company has conducted a total of 76 projects in nine countries including South Africa, C?te d'Ivoire, Ghana, Kenya, Peru, the Philippines, Bangladesh, Cambodia, and Sri Lanka, contributing to improving the quality of life of local residents.

LG Electronics successfully concluded the social contribution activity "2024 LG Ambassador Challenge," which improves local social issues based on ideas proposed by local residents. The photo shows the site of the "Water Mist Collection-Based Securing of Domestic Water" project conducted in Lima, Peru. This project installed water mist collection nets in the coastal mountainous area to convert water mist and vapor generated overnight into domestic water, providing clean and safe domestic water to a total of 85 households that had been experiencing water shortages.
[Photo by LG Electronics]

This year, the challenge was held in four countries: Kenya, Peru, Bangladesh, and the Philippines. Among a total of 377 submitted projects, 10 were selected considering their social impact and efficiency. Representative projects include ▲ securing household water through fog water collection (Peru) ▲ empowering women's technical skills (Bangladesh) ▲ mobile library vehicle visits (Philippines) ▲ supporting IT education for youth in suburban areas (Kenya).

In particular, the 'Securing Household Water through Fog Water Collection' project conducted in Lima, Peru, was recognized as an outstanding project of the year by addressing the issue of water shortage caused by the geographical characteristic of the coastal desert area with an innovative idea.

Yoon Dae-sik, Executive Vice President of External Cooperation at LG Electronics, said, "As a global corporate citizen, we deeply empathize with the lives of customers living around the world and will continue to strive to ensure they experience 'a better life for all.'"

This content was produced with the assistance of AI translation services.