OB Beer Launches Campaign to Commemorate 'Global Sound Drinking Day'

Various Responsible Drinking Programs Conducted Throughout October

OB Beer announced on the 18th that it will conduct various responsible drinking programs company-wide throughout October to commemorate the 'Global Beer Responsible Day.'

OB Beer's global headquarters, AB InBev, established the 'Global Beer Responsible Day' in 2010 to promote a culture of responsible drinking and conducts responsible drinking campaigns worldwide every year.

On the occasion of 'Global Responsible Drinking Day,' OB Beer conducted a company-wide campaign to promote a culture of responsible drinking on the 17th at its headquarters in Samseong-dong, Gangnam-gu. Employees of OB Beer headquarters are taking a commemorative photo after the event.
[Photo by OB Beer]

This year, the emphasis is on 'beer as a beverage for moderation.' OB Beer is expanding its portfolio of non-alcoholic products such as Cass 0.0, broadening consumers' choices so they can enjoy products suited to their drinking capacity and various situations.

Throughout October, OB Beer will operate various programs under the theme 'We Are Responsible Drinking Masters,' including the 'Cass 0.0 Master' awards ceremony, a certification event visiting establishments selling Cass 0.0, Happy 'Gacha' Hour, and 'Preventing the Temptation of Drunk Driving! Test Your Ironclad Ability.'

The day before, a 'Global Beer Responsible Day' event was held for employees at the headquarters in Gangnam-gu, Seoul. This year, six sales staff who contributed to spreading the non-alcoholic beverage Cass 0.0 and promoting a culture of responsible drinking were selected and awarded as 'Cass 0.0 Masters.' Additionally, they visited nearby establishments selling Cass 0.0 and distributed promotional materials containing responsible drinking tips such as 'Non-alcoholic too,' 'No drunk driving,' and 'ID check required,' along with souvenirs like Lala Bear beer box hand cream.

An OB Beer representative said, "OB Beer has built a diverse portfolio of non-alcoholic products to provide consumers with various choices," adding, "As a leading company in the alcoholic beverage industry, we will strive even harder to establish a culture of responsible drinking."

This content was produced with the assistance of AI translation services.