iMarketKorea Successfully Concludes Purchase Conference 'PRO:CON 2024'

iMarketKorea announced on the 17th that it successfully concluded the B2B procurement conference 'PRO:CON 2024 (iMarketKorea Procurement Conference, hereinafter PRO:CON 2024)' under the theme 'Drawing the Future of Procurement.'

Held on the 16th of this month at Sono Felice Convention, PRO:CON 2024 is the only procurement conference in Korea hosted by iMarketKorea for the second consecutive year. Approximately 400 procurement officers from major client companies and partner firms attended, discussing procurement innovation in the AI era and win-win strategies for sustainable procurement.

The conference began with a welcoming address by Nam In-bong, CEO of iMarketKorea. Keynote speeches were delivered by Amazon Web Services (AWS) and Samsung Securities Research Center, covering ▲recent corporate application trends of generative AI and ▲global economic and financial market outlook for 2025.

The main presentations were divided into the keywords ‘Connect’ (win-win) and ‘Progress’ (innovation). In the ‘Connect’ session, Kim & Chang ESG Management Research Institute shared ▲the latest supply chain ESG regulatory trends and response strategies, and Korea Ecolab presented ▲ESG-based sustainable strategy cases. They introduced corporate strategies for eco-friendly management and the tangible results generated from these efforts.

In the subsequent ‘Progress’ session, Google Cloud introduced ▲Google Cloud generative AI applicable to procurement tasks, and Samsung SDS showcased ▲logistics solutions using AI-based Cello Square, presenting innovative work processes applying generative AI, which received enthusiastic responses from procurement officers. The final lecture was delivered by Dr. Noh Hyun-bin, an AI expert from Shinhan Investment Corp., who discussed the future of procurement transformed by AI technology, closing PRO:CON 2024.

Notably, PRO:CON 2024 featured exhibition booths from iMarketKorea’s subsidiaries and partner companies, introducing various businesses aligned with the themes of ‘innovation’ and ‘win-win.’ In addition to lectures, attendees had opportunities to directly experience the latest generative AI technologies and ESG cases, attracting significant attention from many participants pursuing sustainable innovation.

CEO Nam In-bong stated, “This conference was organized not only to focus on current AI applications but also to envision the ‘future of procurement’ that AI will transform from diverse perspectives.” He added, “In this hyper-connected era where connections between buyers and suppliers, and among suppliers themselves, become increasingly important, we will continue to strive to make PRO:CON 2024 a leading communication platform in the procurement and distribution sector that presents the value of win-win cooperation.”

This content was produced with the assistance of AI translation services.