TikTok and Reels Are the Trend... Seoul City Hall's Exterior LED Screen to Be Changed to 'Vertical' Orientation

First Broadcast Video, Messages of Hope and Support

The electronic display board attached to the exterior wall of Seoul City Hall will be replaced with a 'vertical' type for the first time in nine years. This change reflects the dominance of vertical content formats such as TikTok and Reels.

On the 17th, Seoul City announced that it will operate the latest electronic display board starting from the 16th due to frequent malfunctions caused by the aging of the citizen bulletin board. The new display board measures 9m wide by 12m high and features high brightness (11,000 cd/㎡) and low power consumption (75KW). Notably, it is installed in a location with abundant sunlight and uses LAMP-type FULL LED elements that are resistant to sunlight, enhancing durability.

Vertical electronic display bulletin board newly installed on the exterior wall of Seoul City Hall./Photo by Seoul City

Given that vertical content dominates the recent advertising market and to provide an optimized screen ratio for citizens accustomed to mobile devices, a vertical electronic display board was adopted. The city plans to operate the vertical citizen bulletin board by programming various content such as major policy promotions, citizen participation, regional coexistence, and self-produced videos.

The first officially broadcast video will be messages of hope and encouragement sent by citizens to their families and others. Last month, 80 messages sent to family, friends, lovers, and pets were selected through a public contest, and these will be broadcast sequentially until January next year.

Additionally, as part of a regional coexistence promotional project, unique events held by other local governments in October and November will be promoted through the citizen bulletin board upon application. In the future, this will expand to include regional specialties and key policies.

Content planned and produced by Seoul City or for which it holds copyrights, such as "Seoul Where Specialness Becomes Everyday," drone footage, and the 29-second film festival, will also be available on the citizen bulletin board.

Kim Hong-chan, Seoul City’s Public Relations Officer, said, "We plan to actively utilize the citizen bulletin board so that million-seller policies like the Garden Expo and Climate Companion Card can expand into various fields," adding, "We will also regularly plan citizen participation content such as hope and encouragement messages to operate the citizen bulletin board together with the citizens."

This content was produced with the assistance of AI translation services.