Gwangju-si, Gyeonggi-do, Makes Every Effort to Prevent Tteotdabang Scams

Gwangju City Hall exterior.

Gwangju City in Gyeonggi Province announced on the 16th that it will conduct promotional activities at local senior centers from the 21st to the 30th to prevent damage caused by so-called 'Tteotdabang (new type of promotional booths),' which involve selling food or health functional foods at high prices by falsely claiming they are effective against diseases.

'Tteotdabang' lures elderly people with free gifts and free performances, deceiving them into believing that the food is a cure-all medicine effective for treating diseases, and sells it at expensive prices, causing harm to many consumers.

Accordingly, the city plans to conduct educational sessions for damage prevention while visiting senior centers and distribute promotional materials.

The main topics of the prevention education and promotion include ▲how to distinguish the business types of Tteotdabang ▲major cases of false and exaggerated advertising violations ▲how to report false and exaggerated advertising ▲remedies for damages caused by false and exaggerated advertising ▲how to distinguish health functional foods, among others.

A city official stated, “We will strive to prevent consumer damage through continuous monitoring and proactive measures to stop false and exaggerated food advertising.”

This content was produced with the assistance of AI translation services.