'Curly Beauty Festa' Draws 20,000 Visitors Over Four Days... Online Event Runs Until the 21st

Over 90 Brands Participating
Luxury Brands Like Lanc?me and Est?e Lauder Also Join

Curly announced on the 14th that over 20,000 people attended its first offline beauty event, 'Curly Beauty Festa 2024.' The Curly Beauty Festa was held for four days from the 10th to the 14th at Dongdaemun Design Plaza (DDP).

The Innovation Hall at Kurly Beauty Festa.
[Photo by Kurly]

At this event, Curly opened a total of 64 booths divided into the Prestige Hall, which gathered department store brands (13 brands), and the Innovation Hall, which hosted small and medium-sized beauty brands (51 brands). Including brands participating through samples at the offline event, there were over 90 brands in total.

The Prestige Hall featured global luxury brands such as Lanc?me, Est?e Lauder, Bobbi Brown, Sulwhasoo, and Sisley, which had not been seen at previous offline events. The event also offered customer-tailored care services showcasing expertise and artist shows. The brand 'Hera' provided an exclusive artist makeup show and offered touch-up makeup services to booth visitors, while Sisley, Ren? Furterer, and Aveda introduced scalp type diagnosis services.

Among the brands with booths in the Innovation Hall, some experienced significant growth in online sales. The brand 'Franz' introduced its new product, the 'EGF' Volume Ampoule, which sold out on the first day due to overwhelming online orders. The naturalism brand 'La Rose,' participating in an offline event for the first time through Beauty Curly, also recorded its highest-ever online sales.

Choi Jae-hoon, Curly's Chief Commerce Officer, said, “Building on the four-day journey, we will continue various attempts to grow into a more trustworthy beauty-specialized platform.”

Meanwhile, the 'October Beauty Curly Festa' online special exhibition is also showing strong performance, with sales nearly doubling compared to the previous year. The special exhibition is scheduled to run until 11 a.m. on the 21st.

This content was produced with the assistance of AI translation services.