Samsung Electronics "Applying AI to SmartThings... Expanding to All Connected Devices"

Developer Conference in Silicon Valley
Enhancing Personalized Experience with 'Edge AI'
"AI Integration and Partnership Expansion... Game Changer"

Samsung Electronics is applying artificial intelligence (AI) technology to its Internet of Things (IoT) platform 'SmartThings' and expanding it to other product lines to enhance AI capabilities in connected devices within the home.

On the 3rd (local time), Han Jong-hee, Vice Chairman and CEO of Samsung Electronics' DX Division, delivered the keynote speech at the 'Samsung Developer Conference 2024' held at the San Jose McEnery Convention Center. Photo by Samsung Electronics

On the 3rd (local time), Samsung Electronics held the 'Samsung Developer Conference (SDC) 2024' at the McEnery Convention Center in Silicon Valley, California, USA, where it announced this plan. SDC is a global event that shares Samsung Electronics' vision and innovations in software, services, and platforms. This year marks its 10th anniversary.

Han Jong-hee, Vice Chairman and CEO of Samsung Electronics' DX Division, emphasized in his keynote speech, "Over the past 10 years, through efforts with developers and partners, Samsung Electronics has been able to continue its journey of innovation," highlighting the importance of strengthening competitiveness and open collaboration for mutual growth in the AI era. He added, "Going forward, Samsung Electronics products will recognize 'who is speaking' and 'where they are located,' enabling advanced personalized experiences," and said, "This will be implemented more conveniently and securely through AI-based software, platform innovation, and security technologies."

Samsung Electronics plans to expand the SmartThings Hub, embedded in TVs, smart monitors, and Bespoke AI Family Hub refrigerators, to home appliances equipped with 7-inch screens. Samsung’s IoT platform SmartThings is the world's largest connected platform with over 350 million subscribers worldwide over 10 years and more than 340 SmartThings-compatible devices certified under the 'Works With SmartThings (WWST)' program. As a result, having Samsung Electronics products alone will enable connection to third-party devices without a separate hub. Additionally, by applying 'Edge AI' technology that processes data within devices without going through the cloud, Samsung aims to enhance AI functions in connected home products.

The plan is to apply AI technology suited to the characteristics of products ranging from mobile devices to TVs and home appliances, connecting all products to deliver a more personalized AI experience. For example, the system will recognize only the voices of family members to prevent outsiders from controlling devices and will detect the user’s location within the home to adjust temperature and humidity according to usual usage patterns.

On the 3rd (local time), at the San Jose McEnery Convention Center in the United States, visitors attending the 'Samsung Developer Conference 2024' checked the linked services of 'SmartThings' and 'Samsung Wallet' at the 'AI for Platform' exhibition booth. Photo by Samsung Electronics

Samsung Electronics also introduced how AI is implemented in TVs, refrigerators, and mobile devices, explaining that it will enhance personalized experiences through home appliances equipped with 7-inch screens, the evolved AI voice assistant 'Bixby,' and its self-developed operating system (OS), Tizen OS.

Furthermore, starting next year, Samsung will unify the user software experience names of its major product lines, including mobile, TV, and home appliances, under 'One UI,' and announced plans to strengthen open collaboration with various companies such as Google to expand AI experiences.

Vice Chairman Han said, "By actively integrating AI technology into SmartThings and expanding open partnerships, SmartThings will become a game changer that differentiates Samsung Electronics' products and services."

This content was produced with the assistance of AI translation services.