"Enjoy the Autumn Festival in Yeoncheon, the 'Roofless Museum'"

Yeoncheon-gun to Host Goryeo Ginseng Festival, Yeoncheon Chrysanthemum Festival, and Yulmu Festival Starting October 4
Focus on Promoting Festivals and Yeoncheon through Bus Exterior Advertisements Mainly in Seoul and Southern Gyeonggi

Yeoncheon-gun, known as the ‘museum without a roof,’ has launched a major promotional campaign ahead of its representative autumn festivals.

Gyeonggi Yeoncheon-gun announced on the 27th that it will consecutively hold the ‘6th Yeoncheon Goryeo Ginseng Festival,’ ‘2024 Yeoncheon Chrysanthemum Festival,’ and ‘Job’s Tears Festival,’ starting from October 4.

From October 4 to 6, the ‘6th Yeoncheon Goryeo Ginseng Festival’ will be held at the plaza in front of Yeoncheon Station on Seoul Metropolitan Subway Line 1. This year’s festival will feature 6-year-old ginseng cultivated directly by farmers in the pristine Demilitarized Zone (DMZ) area of Yeoncheon, along with a variety of local agricultural specialties. Notably, new attractions such as the Ginseng Song Festival, Ginseng Arm Wrestling Competition, and a 1,000 won auction will be introduced, drawing attention.

From October 18 to 27, the ‘2024 Yeoncheon Chrysanthemum Festival’ will be held successfully at the Jeongok-ri Historic Site in Yeoncheon. Yeoncheon-gun plans to showcase ten million chrysanthemum flowers, large-scale sculptures including a train, windmill, and wish tower, as well as bonsai works, creating diverse and beautiful sights. From October 25 to 27, the Job’s Tears Festival, a specialty product of Yeoncheon, will also take place.

Accordingly, Yeoncheon-gun is focusing on promoting the festivals through bus exterior wrapping advertisements, mainly targeting Seoul and southern Gyeonggi, where there is a high floating population.

From September 13 to October 12, Yeoncheon-gun is promoting the Chrysanthemum Festival, Job’s Tears Festival, and the Dapsari Garden through bus exterior wrapping advertisements on about 26 buses operating on major routes in Seoul and southern Gyeonggi. Earlier, Yeoncheon-gun renewed its official characters, Gorongi and Mirongi, on their 20th anniversary and produced animated emoticons for distribution. The Gorongi and Mirongi emoticons sold out within 4 minutes of release, gaining great popularity.

This wrapping advertisement has received a strong response by utilizing the renewed Gorongi and Mirongi characters for their 20th anniversary and the image of the pink-hued Imjingang Dapsari Garden. The repetitive exposure of the advertisement not only powerfully promotes the festivals but also positively enhances Yeoncheon-gun’s recognition.

Yeoncheon-gun plans to actively promote not only festivals and agricultural specialties but also key policies and projects such as the only second-home special zone in Gyeonggi Province, the education development special district, and the green bio cluster through various media in the future.

A Yeoncheon-gun official said, “We hope the autumn festivals will serve as an opportunity to widely introduce Yeoncheon’s clean nature and excellent agricultural specialties to visitors,” adding, “With the opening of Seoul Metropolitan Subway Line 1 and the steady increase in visitors to Yeoncheon, we will strive to enhance the satisfaction of tourists visiting Yeoncheon.”

This content was produced with the assistance of AI translation services.