Emart and Hyundai Card Open Unique Deli Pop-up at 'Da Vinci Motel'

1920s New York Vending Machine Restaurant Concept
"Expanding Communication with 2030 Generation Customers"

Emart announced on the 26th that it will participate in the Hyundai Card cultural convergence event 'Da Vinci Motel' and open a unique pop-up store for its instant cooking corner 'Kitchen Deli.'

Hyundai Card Da Vinci Motel is an annual event where visitors can enjoy talk shows and performances by famous artists, as well as various food, beverage, and beauty brand pop-up stores, making it a cultural convergence event.

Starfield Market Jukjeon Branch Kitchen Deli Corner View.
[Photo by Emart]

Emart has designed the pop-up store, which will be held for three days starting from the 27th on the first floor of Hyundai Card Vinyl & Plastic in Itaewon, to resemble a 1920s New York 'Automat' restaurant. At this location, Emart plans to showcase popular deli products such as 'Amazing Perfect Chicken,' 'New Boneless Seasoned Dakgangjeong,' and 'Billy & Angel Home Cafe Crepe Cake,' as well as newly released deli items on the 26th, including the 'Amazing Double Double Burger' and 'Amazing Honey Wing Bong.'

Visitors holding Da Vinci Motel tickets can participate in a lucky box drawing program to get a chance to taste Emart deli products. Additionally, during the afternoon hours, a guerrilla event called 'Chicken Attack' will be held, where visitors can taste the sold-out 'Amazing Perfect Chicken' from Emart. Furthermore, a 'Photo Booth' designed with frames reminiscent of the American daily newspaper 'The New York Times' will be operated to provide more entertainment.

Choi Jin-il, Emart's marketing manager, explained, "As the number of people in their 20s and 30s feeling burdened by high prices for dining out and delivery costs increases, we opened this pop-up to promote the competitiveness of Emart deli products, which offer both taste and value for money, to them in a more enjoyable way."

This content was produced with the assistance of AI translation services.