SKT Holds Fan Meeting with Pro Gamer T1 Team... "Communicating with Young Customers"

SKT Youth Brand '0(Young)'
eSports Team Meets Fans Directly

SK Telecom held a special fan meeting to support young customers together with players from 'T1.' T1 is a comprehensive e-sports company established through a partnership between SK Telecom and the American media company Comcast.

T1 players and SKT young customers taking a group photo. From the left, ‘Keria’ Ryu Min-seok, ‘Gumayusi’ Lee Min-hyung, ‘Faker’ Lee Sang-hyeok, ‘Oner’ Moon Hyun-jun, and ‘Zeus’ Choi Woo-je.
[Photo by SK Telecom]

On the 20th at SK Telecom's headquarters in Euljiro, Seoul, the '0×T1 Recording Fan Meeting' (hereafter T1 Fan Meeting) brought together T1 players 'Zeus' Choi Woo-je, 'Oner' Moon Hyun-jun, 'Faker' Lee Sang-hyeok, 'Keria' Ryu Min-seok, 'Gumayusi' Lee Min-hyung, and 200 young customers who were selected by lottery from the '0 (Young)' customers who activated Galaxy Z Fold6 and Z Flip6 in July.

0 (Young) is SKT's brand for young customers aged 13 to 34. Reflecting young people's lifestyle trends, SKT offers various services and benefits such as the 0 Youth Plan, which provides a 50% monthly discount on movies, coffee, and roaming fees; 0 day, which offers T Membership benefits for young customers on the 10th, 20th, and 30th of each month; and discounts on performances and exhibitions on the Interpark Ticket site.

The T1 Fan Meeting, held for the second time following last year, is a representative event by SKT for young customers. For customers who could not attend the event, the venue was broadcast live on YouTube and AfreecaTV.

This event was divided into a 'Recording Session,' where T1 players recorded support messages for customers, and a 'Fan Meeting,' where T1 players and customers shared a time of cheering and empathy together.

During the recording session, customers had one-on-one conversations with T1 players and enjoyed a special moment where the players personally recorded support messages on their phones. Customers attending the fan meeting talked with the five T1 players on various topics. They shared their worries as young people and exchanged comfort and encouragement, creating a warm atmosphere at the venue.

Customers attending the fan meeting received a T1 limited edition mouse pad featuring photos and autographs of the T1 players. Among customers who participated in the online fan meeting, 300 will be selected by lottery to receive a T1 limited edition roaming card (3GB) worth 29,000 KRW.

A customer who attended the event said, "I enjoyed it so much that I lost track of time because I could meet and talk directly with the players." Player Lee Sang-hyeok said, "I am grateful to receive a lot of positive energy from the fans," adding, "It was a precious time to communicate closely with the fans."

This content was produced with the assistance of AI translation services.