New Hallyu Item 'K-Dolbom' Opens Export Channels... 'Salusplus Daycare' Takes on Globalization Challenge

Visit by Senior Officials from the Indonesian Ministry of Social Affairs

Do you know about 'K-Dolbom'?

Pop, drama, medical, food, beauty, sports?while the K-wave is sweeping across the world, another aspect of Hallyu, the K-Smart Care Solution, is opening up new export opportunities in the field of long-term care.

Salus Plus Daycare, a home-based senior welfare facility in Haeundae, Busan, announced on the 10th that it is running a project to promote its long-term care program overseas.

Recently, 22 high-ranking officials from the Ministry of Social Affairs, Indonesia, visited Salus to explore Korea's outstanding long-term care facilities.

Public officials from the Indonesian Ministry of Social Affairs recently visited Salus in Haeundae, Busan, to experience the nursing facility.

Indonesia, with a population of 279 million?the fourth largest in the world?has traditionally relied on families, especially children, to care for the elderly. There is a strong cultural belief that caring for parents or grandparents is a social and religious duty.

However, as urbanization and nuclear families rapidly increase in Indonesia, it is becoming increasingly difficult for families to take full responsibility for elderly care. As a result, the Indonesian government's interest in senior welfare and care is growing. In this context, the officials visited Salus to learn about the strengths of K-elderly care.

The visit, which included an introduction to the institution, a tour of the facilities, and a Q&A session, far exceeded the scheduled time due to the participants' high level of interest. Most of the visitors were officials from the senior welfare department of the Ministry of Social Affairs, Indonesia, and they took photos of materials and various parts of the facility, asking a wide range of questions. Their curiosity extended from Korea's long-term care insurance system to the smallest details of the seniors' daily lives.

They were particularly interested in Salus's customized care programs tailored to the health and cognitive levels of the elderly. They focused on how systematic exercise programs provided by rehabilitation specialists help prevent geriatric diseases and encourage seniors to independently regain functions needed for daily living.

They were also surprised that comprehensive services?including social welfare, care, nursing, physical therapy, and occupational therapy?are provided by experts in a homelike environment with 85-100% government support.

During the visit, various programs such as rehabilitation exercise classes, music classes using handbells, and cognitive classes led by forest experience instructors were conducted. The visitors observed seniors enjoying active and vibrant lives in pleasant facilities without social isolation.

Twenty-two civil servants from the Indonesian Ministry of Social Affairs are visiting Salus Plus Daycare to explore Korea's excellent long-term care facilities.

One Indonesian official said, "I was inspired by the staff who care for the elderly with their hearts and are dedicated to dignified care," adding, "I was deeply impressed by the high-quality facilities at Salus, the kindness of the staff, and the passion shown in their activities and explanations."

Jo Mantae (President of the International Senior Care Association), who runs the center, said, "In the past, we used to visit Japan to benchmark their long-term care system, but while preparing for this visit from Indonesian officials, I felt proud that our silver care is now recognized as a model case in Asia."

Jo emphasized, "I will strive to ensure that Salus's care program, which combines traditional Korean filial piety culture with the senior welfare system, becomes the standard of K-Dolbom and expands worldwide."

This content was produced with the assistance of AI translation services.