79th Anniversary Amorepacific, Seo Kyung-bae "Focusing on Strengthening Brands and Expanding Global Markets"

Amorepacific Group 79th Anniversary Celebration Ceremony Held

Seokyung Bae, Chairman of Amorepacific Group, emphasized on the 4th at the 79th anniversary ceremony held at the Seoul Yongsan headquarters that "we must nurture strong brands that meet customer needs and focus on expanding the global market."

Chairman Seo also urged the need for "improving organizational health and innovating work processes to adapt to changing environments," in addition to "nurturing strong brands" and "market expansion through global rebalancing." He explained, “As a result of focusing on improving the business structure for sustainable growth over the past few years, the company is passing through an important turning point toward a new leap,” adding, “When we put customers at the center and focus on our goals, Amorepacific and its members can grow together.”

On the morning of the day, Amorepacific Group held an online and offline event involving all domestic and overseas employees to celebrate the anniversary. Along with Chairman Seokyung Bae’s anniversary address, a live talk show encouraging mutual support among members was held. Awards were also presented to a total of 398 employees who have served long-term for 10, 20, and 30 years.

Chairman Seo expressed gratitude for the efforts of all members responding to the rapid changes in customer and distribution environments. He said, “Let us continue the founding spirit of inheriting the dream that looks beyond the Pacific, turning the changes of the times into opportunities, and contributing to humanity through beauty and health.”

This content was produced with the assistance of AI translation services.