Small and Medium Business Distribution Center Supports SMEs through Joint Hallyu Marketing Project with Related Ministries

The Ministry of SMEs and Startups and the Small and Medium Business Distribution Center announced on the 4th that they will participate in the '2024 Inter-Ministerial Joint Hallyu Marketing Support Project' to promote joint overseas exports of excellent consumer goods SMEs.

The 'Hallyu Marketing Support Project' is an inter-ministerial cooperative project promoted in collaboration with the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency, which supports product placement (PPL) and promotion/marketing of related industries such as food, agriculture and fisheries, beauty, and consumer goods, centered on popular K-content overseas.

The Nokchawon Lemonade product featured as product placement in the tvN drama 'Thank You'. (Photo by Korea Small and Medium Business Distribution Center)

This year, four ministries including the Ministry of SMEs and Startups, the Ministry of Culture, Sports and Tourism, the Ministry of Agriculture, Food and Rural Affairs, and the Ministry of Oceans and Fisheries, along with three organizations including the Small and Medium Business Distribution Center, the Korea Creative Content Agency, and the Korea Agro-Fisheries & Food Trade Corporation, will participate to support a total of 45 products.

Accordingly, the Small and Medium Business Distribution Center selects 10 excellent consumer goods SMEs and supports raising overseas awareness and developing overseas sales channels by dividing them into ▲broadcast product placement field and ▲branded content field.

Each product will receive indirect advertising exposure and content production support linked to dramas and entertainment programs scheduled to be aired domestically as well as on overseas OTT platforms and local channels according to their characteristics.

Through this, on August 11, the green tea brand Nokchawon’s lemonade was featured in the tvN drama 'Thank You,' attracting viewers' attention. Popular dramas and entertainment programs such as JTBC's 'Good Boy' starring actors Park Bo-gum and Kim So-hyun, MBC's 'The Call You Just Made' starring actors Yoo Yeon-seok and Chae Soo-bin, SBS's 'The Judge from Hell' starring actress Park Shin-hye, SBS's 'Running Man,' and JTBC's 'Strongest Baseball' will be connected with products, providing opportunities to showcase the excellence of domestic small and micro enterprise products to global viewers.

Lee Tae-sik, CEO of the Small and Medium Business Distribution Center, said, “As the popularity of Hallyu increases, it will be effective in raising awareness by exposing excellent consumer goods products from SMEs with growing global demand through various contents,” adding, “We will continue to work closely with related ministries and organizations to fully support SMEs.”

This content was produced with the assistance of AI translation services.