Samsung SDS Expands Generative AI Services Globally... Evolving into a Personal Assistant

'Real Summit 2024' Held
Dell-NVIDIA GPU Alliance
Hwang Seong-woo "Achieving Hyperautomation"

Samsung SDS is partnering with Microsoft (MS) to expand its generative artificial intelligence (AI) services globally. It will also add a 'Personal Agent' feature that acts as a personal assistant based on individual work data.

On the 3rd, Samsung SDS held the 'REAL Summit 2024' at COEX in Seoul and announced these plans. The company aims to realize hyper-automation innovation in enterprise work through a GPU-centered AI cloud.

Hwang Seong-woo, CEO of Samsung SDS, delivered the keynote speech at the 'REAL Summit 2024' held at COEX in Seoul on the 3rd.
[Photo by Samsung SDS]

Samsung SDS's services, including the generative AI platform 'FabriX' and the generative AI-based collaboration solution 'Brity Copilot,' have been adopted by over 100 companies and are used by more than 150,000 people.

Samsung SDS plans to expand the AI service stage globally through its partnership. FabriX will be provided to global customers based on Microsoft's cloud platform, Azure.

The new feature of Brity Copilot, the Personal Agent, was also unveiled. The Personal Agent performs the role of a personal assistant by providing key schedule and work briefings, recommending tasks based on priority, offering real-time multilingual interpretation during video meetings, and handling voice-based work, all based on individual work data.

A new Multi-Agent feature will be added, allowing customers to create AI agents that perform tasks on their behalf through the Agent Studio. These agents communicate autonomously with each other by process and propose solutions.

The event also highlighted the GPU alliance among Samsung SDS, Dell, and NVIDIA. Keynote speakers included Michael Dell, Chairman of Dell Technologies, and Jerry Chen, Global Head of Manufacturing and Industrial Business Development at NVIDIA. Senior executives from global partners such as Mark Souza, Vice President and Chief Technology Officer (CTO) of Microsoft Asia, and Jo Wilson, Global CTO of Workday, also participated.

Chairman Dell said, "As Dell Technologies and Samsung SDS have been partners for decades, we will continue to join Samsung SDS on the journey of innovation." Chen stated, "We will continue to strengthen cooperation between the Samsung cloud platform and NVIDIA for a GPU-centered AI cloud."

Samsung SDS CEO Hwang Sung-woo emphasized in his keynote speech, "Generative AI is transforming computer interfaces to operate by listening to natural language commands and understanding human intent," adding, "We will develop the Samsung cloud platform into a GPU-centered AI cloud so that enterprise customers can easily utilize these changes."

More than 10,000 people, including over 2,500 onsite attendees and online audiences, participated in the event, showing great interest in Samsung SDS's vision for generative AI services.

This content was produced with the assistance of AI translation services.