Olive Young to Hold 'Ollyoung Sale' Next Month... "Up to 70% Off on Over 14,000 Products"

From August 30 to September 5
Benefits at nationwide stores and online malls
Featuring Today's Brand and New Arrival Special Offers

CJ Olive Young announced on the 28th that it will hold the 'Ollyoung Sale' starting from the 30th. The event, which runs until the 5th of next month, will offer up to 70% discounts on 14,000 products from over 900 brands.

The Ollyoung Sale is Olive Young's representative regular sale event held four times a year (March, June, September, December).

Representative image of CJ Olive Young's 'Ollyoung Sale' held from the 30th of this month to September 5th. [Image provided by CJ Olive Young]

This Ollyoung Sale, held in early autumn when demand for color cosmetics increases, will discount nearly 5,000 color cosmetic products. It includes everything from base products like highlighters and powders to point makeup items such as lip pencils and color lip oils.

Starting with this event, the 'Brand of the Day,' which was previously an online-only event, will also be available in offline stores. Brand of the Day is an event that selects a specific brand daily and offers additional discount benefits. The number of participating brands has increased from 7 to 10.

The 'New Product Special,' which proposes new products and new brands reflecting seasonal beauty trends, will also be expanded. This is to broaden the interaction channels between new brands and consumers. Nearly 100 brands are participating in this New Product Special.

In June, Olive Young staff recorded the Ollyoung Sale song, and this time, additional versions including pansori and a male version have been produced, making a total of three versions to be played in stores. In particular, the pansori version will be applied to regionally specialized stores located in areas with many foreign visitors such as Myeongdong, Hongdae, and Jeju in Seoul, as well as Gyeongju in Gyeongbuk, Jeonju in Jeonbuk, and Namwon.

Olive Young also operates the 'Today Dream Pickup' service for customers who find it difficult to visit stores or prefer online shopping. Today Dream Pickup allows customers to shop on the Olive Young online mall and pick up their products at their desired store. Customers can receive their items by visiting a nearby store directly without waiting for delivery.

More than 80% of the participating brands in the Ollyoung Sale are small and medium-sized K-beauty brands. At the same time, companies that grow through the Ollyoung Sale continue to emerge. It was confirmed that all products ranked in the top 10 in sales during the Ollyoung Sale held in June were from small and medium-sized brands.

The Olive Young global direct purchase mall 'Global Mall,' which exports products to over 150 countries worldwide, will also hold a big bang sale during the same period. Over 11,000 products from brands such as SKIN1004 Toriden, Clio, Round Lab, Joseon Beauty, and VT will be sold at sale prices. Olive Young plans to support the export of competitive small and medium-sized enterprise brands through the Global Mall.

An Olive Young official emphasized, "We have prepared a larger-scale Ollyoung Sale to provide many benefits to consumers preparing for autumn," adding, "We will make this event not only about discounts but also a place to see the latest K-beauty trends and the potential of domestic indie brands."

This content was produced with the assistance of AI translation services.