Jeonggwanjang, Chuseok Gifts See 22% Year-on-Year Increase in New Customers Aged 20-30
'Health with Jeonggwanjang Even During Chuseok' Initial Demand
Increasing Chuseok Vacationers Traveling
Holiday Gifts Delivered in Advance Before Travel
Jung Kwan Jang announced on the 28th that the number of new customers in their 20s and 30s increased by about 22% compared to the same period last year during the early phase of the event (August 23-26), as demand from travelers preparing holiday gifts early grew under the slogan "Health with Jung Kwan Jang even during Chuseok."
Health with CheongKwanJang Even During Chuseok Event Poster
Photo by KGC Ginseng Corporation
Among the new customers, those in their 20s increased by 49% and those in their 30s by 12% compared to the same period last year. The brand with the highest purchases among new customers in their 20s was the 'Daborok' product, loved for its practical composition, which grew by 79% compared to the previous year. The premium gift icon Hwangjindan also doubled, showing a clear polarization trend.
Among the brands purchased by new customers in their 30s, the Daborok gift set grew by 19% compared to the same period last year, and Hwangjindan, which offers a special bojagi wrapping service in collaboration with artist Kim Sun-woo, known as the 'Dodosae artist,' increased by 64%.
The product 'Hongsamton,' preferred by all ages for its giftable size and smooth taste, saw new customers increase by 26% in their 20s and 27% in their 30s. The stick-type red ginseng product 'Hongsamjeong Everytime,' which can be conveniently enjoyed anytime and anywhere, saw new customers rise by 54% in their 20s and 51% in their 30s.
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A KGC Ginseng Corporation official said, "As Chuseok approaches, the demand for travelers who want to express gratitude in advance and travel with a light heart is increasing, leading many customers in their 20s and 30s to prepare gifts early. Jung Kwan Jang, which is easier to deliver than fresh food and offers a variety of products, will be a great gift that meets the growing interest in health management."
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