Nong-eochon Gong Jeonbuk Launches School With Me (Mi) Campaign

Establishing a Culture to Promote Rice Consumption

The Jeonbuk Regional Headquarters of the Korea Rural Community Corporation (Director Lee Jeong-moon) conducted a 'Rice Consumption Promotion Project' campaign.

According to the Jeonbuk Headquarters on the 27th, the campaign was carried out to alleviate the difficulties faced by farmers due to the decrease in rice consumption and to establish a rice consumption culture, thereby contributing to the revitalization of the rice industry.

On the 27th, the Jeonbuk Regional Headquarters of the Korea Rural Community Corporation held a 'Rice Consumption Promotion Project' campaign.
[Photo by Korea Rural Community Corporation Jeonbuk]

On this day, the event was promoted as the 'School With Me (米)' campaign, visiting local high schools early in the morning and encouraging students who skipped breakfast on their way to school by distributing rice burgers and Sikhye. This was the second campaign following the breakfast provision campaign on the way to work on the 9th.

This event provided a good opportunity to instill a positive image of rice in students, the future generation of rice consumers. It also contributed to promoting local rice consumption and fostering healthy eating habits among students.

Director Lee Jeong-moon stated, "Rice burgers and rice products made from our rice provide students with a hearty meal, and we will continue to strive to promote rice consumption so that it benefits farmers as well."

This content was produced with the assistance of AI translation services.