Deokhi RX Enters Skincare Market with AI Customized Cosmetic Design Service
Providing Solutions Optimized for Each Individual's Skin Condition
DeokhiRX announced on the 26th that it has officially launched an artificial intelligence (AI)-based customized cosmetics program design service, entering the skincare market.
The newly introduced service by DeokhiRX features the supply of products tailored to each skin diagnosis through AI technology and the 'DeokhiAlgorithm.' DeokhiRX developed the DeokhiAlgorithm, which quantifies 11 skin characteristics through AI and prescribes customized skincare based on 48,960 skincare solutions for different skin types in its database.
By using the skin measurement function on the official DeokhiRX website or application (app) to capture the face with a camera, the skin condition is instantly diagnosed, and scores are assigned for 11 skin characteristics such as acne, redness, wrinkles, and moisture. After completing a simple survey including age, gender, and skin concerns, a personalized skincare prescription is provided.
DeokhiRX AI customized cosmetics offer a full-course program including cleansing, skin care, and masks, allowing users to manage their skin from start to finish with products suited to their skin condition. Each product is individually packaged in single-use portions, enabling the appropriate amount to be used each time and ensuring hygienic management.
Yoonho Cho, CEO of DeokhiRX, stated, “I started this project with the conviction that the best cosmetics are those that perfectly match one’s current skin condition, and we aim to continue solving problems together with customers struggling with skin concerns.”
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To commemorate the service launch, DeokhiRX is also conducting a ‘3-day free trial event’ on its official website and app. Anyone can apply for the event by signing up and measuring their skin. Through this event, customers can experience the AI-recommended customized skincare program free of charge for three days.
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