"Meet Next Spring's Fashion Early"…Musinsa Holds Simultaneous Online and Offline Preview

"Inviting Overseas Buyers... A Gateway for K-Fashion's Global Expansion"

Musinsa announced on the 22nd that it will simultaneously hold the '25SS Season Preview' event both online and offline, where customers can get an early look at the 2025 Spring·Summer (SS) fashion trends and new product designs.

The Musinsa Season Preview is an event where partner brands pre-release their new products for the upcoming season, allowing customers to directly examine, vote on, and provide feedback on them. The purpose is to help brands incorporate customer reactions and demand into their actual production plans during the product planning stage when applying new designs.

The 25SS season preview event held from August 29 to September 1.
[Photo by Musinsa]

Musinsa operates the Season Preview as a regular event twice a year, aligned with the Spring·Summer (SS) and Fall·Winter (FW) seasons, targeting its partner brands.

This 25SS Season Preview will be held for four days from August 29 to September 1 at Musinsa Square Seongsu4 in Seongsu-dong, Seoul. General customers can visit starting from August 30. At the same time, customers can also explore the new products of participating brands through the Musinsa mobile app online. This year, a total of 28 brands will participate, showcasing around 100 new product designs for the 2025 SS season. Based on customer votes both online and offline, brands will review whether to proceed with production, and the products finally confirmed for release will be launched as new items for the 2025 SS season.

The overall theme of this season’s preview event is 'REDEFINING CITY,' proposing the 'New City' look. Starting from this 25SS Season Preview, a unified seasonal theme concept is presented, and the number of pre-released new products per participating brand has been reduced compared to previous years. This is to better capture diverse customer voices regarding the products that brands genuinely want to release.

Notably, from this 25SS Season Preview, Musinsa will also operate a business showroom linked to the event, inviting buyers from famous overseas select shops to facilitate business-to-business (B2B) transactions. On August 29, about 70 buyers from over 40 renowned Japanese select shops, including United Arrows and Journal Standard, will visit Seongsu-dong to explore K-fashion brands.

Special benefits will also be provided for customers participating in the event. Among those who review the new product designs and leave votes and comment feedback, a lottery will be held to award prizes such as ▲Stayfolio Jeju Island accommodation vouchers and ▲popular items from participating brands.

A Musinsa representative said, "This event offers the earliest opportunity to experience a diverse range of new products from designer brands popular in Korea to rising brands, making it a meaningful occasion for fashion students aspiring to become designers. Starting this year, by inviting overseas buyers, we plan to present the event as a gateway for promising K-fashion brands to grow and expand internationally."

This content was produced with the assistance of AI translation services.