Lee Jeonghwan, Former CEO of Autoplus, Appointed as New CEO of SK Rent-a-Car

SK Rent-a-Car announced on the 21st that Lee Jeong-hwan, former CEO of Autoplus, has been appointed as the new CEO. Park Sang-wook, who previously served as CFO at MetaM and Twosome Place, was appointed as the new Chief Financial Officer (CFO). Earlier, the company held a shareholders' meeting and a board meeting to complete the process of changing the largest shareholder from SK Networks to Affinity Equity Partners.

The company stated that the new CEO, who led the used car platform Autoplus, grew the previously unprofitable company into the second largest in the used car industry by scale and the top company in operating profit margin in 2022. On the same day, a management briefing session was held for all employees to announce future growth strategies. The plan is to establish a foundation to manage the entire lifecycle of vehicles and enhance corporate value, aiming to grow into a leading "Car Life Management Brand" in the industry.

Lee Jeong-hwan, CEO of SK Rent-a-Car, is explaining to employees at the management briefing on the 21st.
[Photo by SK Rent-a-Car]

While calling for innovation across all business areas, the company decided to integrate services from the customer's perspective. They plan to refine and utilize used car-related data meticulously. A corporate culture will also be established to accept on-site ideas without prejudice and spread them company-wide if deemed effective.

CEO Lee told employees, "Let us deeply cherish the original intention of building a leading position as a provider of easy and convenient mobility services and getting one step closer to our customers, so that we can overcome challenges and difficulties through continuous challenges."

This content was produced with the assistance of AI translation services.