Noru Paint Unveils Large-Scale Media Art at Incheon Sangsang Platform

Noru Paint announced on the 13th that it unveiled large-scale media art and floor design at Sangsang Platform located in Jung-gu, Incheon.

Sangsang Platform is a complex cultural facility remodeled by the Incheon city government to actively utilize an old grain warehouse built in the 1970s at Incheon Port as a familiar space for citizens and a representative content of Incheon. Located near Incheon Station, it boasts excellent accessibility and is rapidly emerging as a new urban regeneration landmark of Incheon.

Main lounge view on the 1st floor of SangSang Platform Museum L (Photo by Noroo Paint)

Noru Paint utilized its color technology and design capabilities to create a signature media art with differentiated visual beauty and healing sound, as well as a colorful design, in the main lounge space on the first floor of the Sangsang Platform Museum L.

Through a 6-meter-tall giant kinetic (moving) LED display installed in the main lounge, they presented the ‘Color Sound’ media art that delights both eyes and ears. On the lounge floor, a colorful photo zone featuring patterns emphasizing curves inspired by painting and the properties of seawater was created, forming a space where visitors can enjoy alongside the media art.

A Noru Paint representative said, "We showcased Noru Paint’s color technology and spatial planning capabilities and collaborated with Sangsang Platform, a new landmark of Incheon," adding, "We hope you visit Sangsang Platform, Incheon’s new landmark, to enjoy high-quality content and experience Noru Paint’s media art reproduced through the kinetic display."

This content was produced with the assistance of AI translation services.