'Nationwide Singing Contest' Ratings Smile Thanks to Nam Hee-seok's 'Hahoe Mask' Effect
The long-running domestic program representing Korea, 'National Singing Contest,' is experiencing the Nam Hee-seok effect.
The KBS1 'National Singing Contest' broadcast on the 12th recorded a viewership rating of 7.2% (according to Nielsen Korea). This is a 1.0% increase compared to last week's broadcast. It is also the second highest rating among this year's 'National Singing Contest' episodes. In particular, it attracted attention by having about twice the viewership rating of other programs aired at the same time.
On this day, 'National Singing Contest' visited Seongju-gun, Gyeongbuk. The residents showed their enthusiasm by singing various songs such as Na Young's '99881234,' Bae Il-ho's 'Auya,' and Shin Yu's 'Life Story.' Nam Hee-seok is evaluated to be contributing to the ratings by cheerfully leading the lively singing competition of the citizens every week.
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'National Singing Contest' is a representative long-running KBS entertainment program that started broadcasting in 1980. After Mr. Song Hae, who hosted for 34 years, passed away in 2022, Kim Shin-young took over as host from October 2022. However, KBS replaced the host with Nam Hee-seok in March, and Nam Hee-seok has been hosting since March 31.
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