AudinFutures' 'Neogen' Selects SEVENTEEN Leader 'S.Coups' as Brand Model

On the 12th, cosmetics specialist Audin Futures announced that its brand NEOGEN has selected Seventeen's overall leader S.Coups as its new model.

Based on advanced biotechnology, NEOGEN has gained consumer love by launching a variety of vitamin care products such as ‘Double Vita Watery Sun Serum’ and ‘Double Vita Spot Toning Serum’, following its flagship products Airy Sunscreen and Slim Metal Mascara.

A brand representative explained, “NEOGEN aims to convey its unique identity to people in their 20s and 30s with the new brand slogan ‘Be free Be true’. Accordingly, S.Coups, who is active as a global ‘artist’, was selected as the model because his image aligns with NEOGEN’s direction.”

At the NEOGEN brand advertisement shoot, S.Coups skillfully embodied the concepts of various lineup products including the sun care, metal mascara, and the new Double Vita series, impressing on-site staff and brand officials not only with his outstanding visuals but also his professional demeanor.

NEOGEN plans to carry out various brand marketing activities such as online events to commemorate the appointment of S.Coups as the model. It is expected that the combination of S.Coups’s attractive image and the brand’s sensibility will receive a positive response from the global MZ generation customers, including those in Korea.

A NEOGEN representative stated, “We expect that the unique presence of S.Coups combined with the brand’s identity will help strengthen the brand image. We ask for your great interest as we plan to carry out various activities with S.Coups.”

Meanwhile, Seventeen, who debuted in 2015, has been receiving great love from a diverse global fan base through music filled with their own unique charm.

This content was produced with the assistance of AI translation services.