Dongkook Pharmaceutical Launches Hangover Remedy 'EasySmart'

Dongkook Pharmaceutical announced on the 31st that it has launched EasySmart, a hangover relief product in an oral dissolvable film formulation. EasySmart is the first domestic hangover relief product containing Ice Plant complex concentrate, a raw material that meets the guidelines for human application tests for hangover relief set by the Ministry of Food and Drug Safety.

Dongkook Pharmaceutical's hangover remedy 'Easy Smart'
Photo by Dongkook Pharmaceutical

The Ice Plant complex concentrate has demonstrated excellent hangover relief effects in human application tests conducted according to the MFDS guidelines. Improvement effects were confirmed in all nine hangover survey indicators: ▲discomfort caused by hangover ▲thirst ▲fatigue ▲headache ▲dizziness/fainting ▲loss of appetite ▲gastrointestinal disorders ▲nausea ▲heart palpitations. In particular, when one film was taken before and after drinking (based on 700 mg intake of the raw material), blood alcohol concentration decreased by 10.4% after 15 minutes and 15.1% after 30 minutes of intake. Blood acetaldehyde concentration decreased by 7.7% after 15 minutes and 21.4% after 30 minutes, showing a rapid hangover improvement effect. Additionally, alcohol dehydrogenase (ADH), an alcohol metabolism enzyme, was activated about 1.75 times more, and acetaldehyde dehydrogenase (ALDH) about 4.09 times more.

EasySmart is released in an oral dissolvable film formulation, allowing convenient intake anytime and anywhere without water. It has a Shine Muscat flavor and peppermint scent for easy consumption, and can be taken by attaching one film to the roof of the mouth before and after drinking to slowly dissolve, or by taking two films consecutively. EasySmart is available for purchase at pharmacies and will be sold through various channels starting next month.

A Dongkook Pharmaceutical official said, "EasySmart is the first product to prove functionality through the MFDS’s human application test guidelines for hangover relief," adding, "We will create a pleasant and healthy drinking culture with easy and fast hangover relief through EasySmart."

This content was produced with the assistance of AI translation services.