Bohae Brewery Launches 400ml PET Leafy Soju for Summer Vacation Season

Bohae Brewery, a leading alcoholic beverage company, is targeting the home market by newly launching the 400ml PET version of Ipsaeju in time for the summer vacation season.

Bohae has recently focused on the increasing number of leisure activity participants and the spread of light travel culture, which has led to a growing demand for portable products. The newly released ‘Ipsaeju 400ml’ uses PET material, making it lighter and less prone to breakage compared to the existing 360ml green glass bottle soju, allowing for easy enjoyment during outdoor activities. With a smaller volume than the existing 640ml PET product, it is also perfect for consumers who want to enjoy alcohol without feeling burdened.

In fact, sales of the portable and relatively low-volume Ipsaeju 200ml PET product have been steadily increasing since 2021. Sales in 2023 grew by about 7% compared to the previous year, indicating a rising number of consumers seeking low-volume products.

With this product launch, the Ipsaeju PET lineup, excluding infused liquor, has expanded to four types: 200ml, 400ml, 640ml, and 1,800ml. The product is scheduled to be sequentially stocked in large marts and convenience stores in the Gwangju and Jeonnam regions starting in August.

A Bohae Brewery official said, “The Ipsaeju 400ml PET product, with its light weight and convenient portability, will be perfect for consumers enjoying outdoor activities during the summer vacation season,” adding, “As demand for low-volume products continues to grow steadily, we hope it will be a convenient and satisfying choice for many consumers.”

This content was produced with the assistance of AI translation services.