Samyang Foods Buldak Potato Chips Sold 300,000 Packs in Japan Within a Month of Release

2nd Best-Selling Among 37 Types of Korean Snacks

Samyang Foods announced on the 31st that the three types of 'Buldak Potato Chips' launched last month in Japan have surpassed a cumulative sales volume of 300,000 bags in just over a month since their release.

Buldak Potato Chips are a new product line under the Buldak brand. They are characterized by their savory spicy flavor made using Buldak's special seasoning. According to KSP-POS, which analyzes data from Japanese food supermarkets, the original flavor of Buldak Potato Chips ranked 2nd in sales among 37 Korean snack products sold nationwide in Japan from the 17th of last month to the 14th of this month. The four-cheese flavor ranked 3rd overall, and the habanero & lime flavor ranked 6th.

Samyang Foods Japan Buldak Potato Chips 3 Types
Photo by Samyang Foods

Buldak Potato Chips have received additional orders through local distribution channels, expanding their availability to over 3,000 major retail outlets including Don Quijote, Life, Aeon, and Welcia. Recently, they have emerged as a popular 'reverse direct purchase item' for Japanese travelers, with demand increasing mainly in cities frequently visited by Korean tourists such as Tokyo, Osaka, and Fukuoka.

A representative from Samyang Foods stated, "Following the high sales volume since the launch of Buldak Potato Chips, major supermarkets have proposed installing dedicated Buldak brand display stands, showing a positive response. We will strive to pioneer a new market with Buldak Potato Chips, which emphasize spiciness in the Japanese snack market that generally prefers sweet or mild flavors."

This content was produced with the assistance of AI translation services.