Starbucks Adjusts Prices After 30 Months... Popular Sizes Remain 'Frozen'

Americano Grande Price Raised from 5,000 Won to 5,300 Won
Tall Size Maintained at 4,500 Won, Short Size Reduced to 3,700 Won
"Decision Made Due to Accumulated Burden After Enduring Price Increase"

Starbucks Korea will adjust beverage prices by short, tall, and grande sizes starting from the 2nd of next month. This is the first price adjustment in two and a half years since January 2022.

Starbucks Korea announced on the 31st that the short (237ml) size for all beverages will be reduced by 300 won from the current price, while the grande (473ml) and venti (591ml) sizes will increase by 300 won and 600 won respectively. The tall (355ml) size price will remain unchanged.

[Image source=Yonhap News]

As a result, the price of a grande size cafe americano will rise from 5,000 won to 5,300 won. The venti size price will also increase from 5,500 won to 6,100 won. On the other hand, the short size price will drop from 4,000 won to 3,700 won. The tall (355ml) size, which is the most consumed by customers, will remain at 4,500 won.

This is the first time Starbucks has adjusted prices by size rather than applying a uniform price change across all beverages.

A Starbucks representative explained, "We have internally absorbed external and internal price increase factors such as rising international coffee bean prices, high exchange rates, and labor costs, but as the burden has continued to accumulate, we decided to adjust the prices of some products."

They added, "Through size-specific price adjustments and freezing the price of the most sold tall size beverages, we aimed to minimize the burden on customers."

Meanwhile, the 11 types of whole bean coffee sold since 2006 will change from the previous 15,000 won to 18,000 won range to 18,000 won to 20,000 won, and the 8 types of VIA, launched in the Korean market in 2011, will change from the previous 5,900 won to 15,000 won range to 6,900 won to 15,700 won.

Extra options such as espresso shots, syrup, and whipped cream additions will increase from 600 won to 800 won, a 200 won rise. The free extra benefits provided to Starbucks members will remain the same as before.

This content was produced with the assistance of AI translation services.